Understanding what motivates young voters is crucial for political candidates looking to attract their support. Young voters are often passionate about certain key issues that resonate with them and can significantly influence their voting decisions. Three prominent issues that matter to young voters are climate change, social justice, and student debt.

Climate Change: Young voters are increasingly concerned about the environment and the impact of climate change. They expect political candidates to have comprehensive plans to address this pressing issue. Candidates can attract their support by advocating for renewable energy, supporting international agreements like the Paris Agreement, and investing in sustainable infrastructure.

Social Justice: Social justice issues, such as racial equality, gender equality, LGBTQ+ rights, and criminal justice reform, are important to young voters. Candidates who actively address these concerns and propose policies to tackle systemic inequalities are more likely to gain their support. For example, advocating for police reform, promoting inclusive healthcare policies, and supporting legislation that protects the rights of marginalized communities.

Student Debt: The burden of student debt is a significant concern for young voters. Candidates who propose solutions to alleviate this burden, such as expanding access to affordable education, increasing financial aid, and reforming student loan repayment programs, are more likely to resonate with young voters.

In order to attract the support of young voters, political candidates need to demonstrate a genuine understanding of these issues and propose concrete actions to address them. By incorporating these concerns into their platforms, candidates can engage with young voters and build a strong base of support.

References:

1. "The Rising Cost of Not Going to College." Pew Research Center. https://www.pewresearch.org/social-trends/2014/02/11/the-rising-cost-of-not-going-to-college/