Search Engine Optimization (SEO) is a crucial aspect of improving website visibility and driving organic traffic. Here are some of the top techniques for SEO:

1. Keyword research and optimization: Conduct thorough keyword research to identify relevant and high-performing keywords for your website. Optimize your website content, meta tags, headings, and URLs with these keywords to improve your search engine rankings.
   
   Example: If you have a website selling running shoes, you may want to optimize your pages for keywords like "best running shoes," "top-rated athletic footwear," etc.
2. Quality content creation: Develop high-quality, informative, and engaging content that caters to your target audience. This not only helps in attracting and retaining visitors but also encourages other websites to link back to your content, improving your website's authority.
   
   Example: Create blog posts, articles, or videos that offer valuable tips on running, shoe selection, and proper foot care for runners.
3. On-page optimization: Optimize various on-page elements such as title tags, meta descriptions, headers, and image alt tags. Use relevant keywords and ensure that your content is easily readable by both users and search engines.
   
   Example: Include your target keyword in the title tag and meta description of your web page, and use appropriate header tags (H1, H2, etc.) to structure your content.
4. Link building: Build high-quality backlinks from reputable websites to improve your website's authority and credibility. Focus on acquiring links from relevant sources that are related to your industry or niche.
   
   Example: Reach out to running and fitness bloggers or influencers and request them to review your running shoes and provide a link back to your website.
5. Mobile optimization: Ensure that your website is mobile-friendly and provides a seamless user experience across different devices. With the increasing use of smartphones, mobile optimization has become a crucial factor in search engine rankings.
   
   Example: Use responsive web design to ensure your website adapts to different screen sizes and loads quickly on mobile devices.

Remember, SEO techniques evolve constantly, so staying updated with the latest trends and best practices is essential for long-term success.

For more information, you can refer to the following resources:

• Moz's Beginner's Guide to SEO
• Search Engine Land's SEO Guide
• Ahrefs' SEO Basics

Implementing these techniques will help you improve your website's visibility, attract more organic traffic, and ultimately achieve better search engine rankings.