Starting SEO for a new website involves several important steps to improve its visibility and organic search rankings. Here's a detailed guide to help you get started:

1. Keyword Research

Begin by identifying relevant keywords that your target audience is likely to search for. Tools like Google Keyword Planner or KeywordTool.io can assist you in finding popular and relevant keywords.

2. On-Page Optimization

Optimize your website's on-page elements to make it search engine friendly:

• Include target keywords in your page titles, headings (<h1> to <h6>), and meta descriptions.
• Ensure your URLs are descriptive and include relevant keywords.
• Write unique and informative content for each page, incorporating your target keywords naturally.
• Optimize your images by using descriptive alt tags.

3. Technical SEO

Pay attention to the technical aspects of your website:

• Create an XML sitemap and submit it to search engines like Google.
• Ensure your website is mobile-friendly and loads quickly.
• Optimize your website's structure and navigation for easy crawling by search engine bots.
• Implement proper header tags (<h1> to <h6>) and use semantic HTML.

4. Content Creation

Create high-quality, informative, and engaging content that caters to your target audience's needs. This can include blog posts, articles, videos, infographics, and more. Incorporate your target keywords naturally within the content.

5. Link Building

Build a strong backlink profile by acquiring quality links from reputable websites. Some effective strategies include:

• Guest blogging on relevant websites within your industry.
• Participating in industry forums and adding value through insightful comments.
• Reaching out to influencers or industry experts for collaborations or mentions.

6. Monitoring and Analytics

Regularly monitor your website's performance using tools like Google Analytics and Google Search Console. Analyze key metrics such as organic traffic, bounce rates, and keyword rankings to identify areas for improvement and measure the success of your SEO efforts.

Remember, SEO is an ongoing process. Stay up-to-date with industry trends and search engine algorithm changes to continually refine your strategies and maintain a strong online presence.

References:

1. Moz - Beginner's Guide to SEO
2. Google - Search Engine Optimization (SEO) Starter Guide