On-page SEO refers to the optimization techniques applied directly on a website to improve its search engine rankings. It involves optimizing various elements within a webpage to make it more search engine friendly.

Some key on-page SEO factors include:

• Meta tags: These are HTML tags that provide information about a webpage to search engines. Examples include the title tag, meta description, and meta keywords.
• URL structure: Creating descriptive and keyword-rich URLs can help search engines understand the content of a webpage.
• Keyword optimization: Placing relevant keywords strategically in the content, headings, and image alt tags can improve a webpage's visibility in search results.
• Content quality: Creating high-quality, informative, and engaging content that satisfies user intent is crucial for on-page SEO.
• Internal linking: Linking relevant pages within a website helps search engines discover and index content more effectively.

On the other hand, off-page SEO focuses on improving a website's visibility and reputation outside of its own domain. It involves activities that occur outside of the website but still impact its search engine rankings.

Some examples of off-page SEO techniques include:

• Link building: Acquiring high-quality backlinks from reputable websites can boost a website's authority and search engine rankings.
• Social media marketing: Engaging with audiences on social media platforms can increase brand visibility and drive traffic to a website.
• Online reputation management: Monitoring and managing online reviews and mentions of a website can help build trust and credibility.
• Guest blogging: Writing and publishing articles on other websites can help establish expertise and generate backlinks.
• Influencer marketing: Collaborating with influential individuals or brands can expand a website's reach and attract new audiences.

Both on-page and off-page SEO are essential for a comprehensive search engine optimization strategy. While on-page SEO focuses on optimizing the website itself, off-page SEO aims to increase its visibility and authority across the web.

References:

1. Google Webmaster Guidelines: https://support.google.com/webmasters/answer/7451184
2. Moz Beginner's Guide to SEO: https://moz.com/beginners-guide-to-seo