Starting on-page SEO as a beginner can seem overwhelming, but with the right approach, you can make significant improvements to your website's search engine visibility. Here are some steps to get you started:

1. Keyword research: Begin by identifying relevant keywords for your website. These are the terms that users are likely to search for when looking for content similar to yours. Tools like Google Keyword Planner or KeywordTool.io can help you find popular and relevant keywords.
2. Title tags: Once you have your keywords, it's important to optimize your title tags. These are HTML tags that define the title of your webpage. Place your primary keyword towards the beginning of the title tag, followed by a relevant description of the page's content. For example, if your keyword is "best hiking boots," a good title tag could be: <title>Best Hiking Boots - Find the Perfect Pair for Your Outdoor Adventures</title>.
3. Meta descriptions: Meta descriptions provide a brief summary of your webpage in search engine results. Although they don't directly impact rankings, they can influence click-through rates. Craft unique and compelling meta descriptions that include your target keyword. For example: <meta name="description" content="Discover a wide selection of the best hiking boots for all your outdoor activities. Find durable and comfortable boots for your next adventure.">.
4. Heading tags: Use heading tags (h1, h2, h3, etc.) to structure your content. The h1 tag should contain your primary keyword and represent the main heading of the page. Subheadings (h2, h3, etc.) can be used to organize and divide your content into sections. For example: <h1>Best Hiking Boots for Outdoor Enthusiasts</h1>.
5. Optimized content: Create high-quality, informative content that incorporates your target keywords naturally. Aim for a good keyword density (around 1-2%) without overstuffing. Remember to write for your audience first and search engines second.
6. URL structure: Ensure your URLs are concise, descriptive, and include relevant keywords. For example, instead of www.example.com/page1?id=123, use www.example.com/best-hiking-boots.
7. Image optimization: Optimize your images by using descriptive file names and alt tags. This helps search engines understand the content of your images and can improve their visibility in image search results. For example: <img src="hiking-boots.jpg" alt="Best hiking boots for outdoor adventures">.
8. Internal linking: Create a logical internal linking structure within your website. Link relevant pages together using descriptive anchor text. This helps search engines understand the relationships between your content and improves navigation for users.
9. Mobile optimization: Ensure your website is mobile-friendly and responsive. A significant portion of internet users access the web through mobile devices, so it's crucial to provide a seamless experience across different screen sizes.

Remember, SEO is an ongoing process, and it takes time to see results. Stay up-to-date with industry trends, monitor your website's performance, and make adjustments as needed. Good luck with your on-page SEO journey!

Note: The examples and references provided are for illustrative purposes only and may not reflect actual URLs or content.