Branded content has proven to be a highly effective marketing strategy, with numerous statistics showcasing its success. Let's dive into some key stats that demonstrate the effectiveness of branded content:

1. Increased brand recall:

   A study conducted by Forbes found that branded content generates 59% better brand recall compared to traditional display ads. This means that consumers are more likely to remember and recognize a brand when exposed to branded content.

2. Higher engagement:

   According to a report by Social Media Today, branded content receives 22 times more engagement than traditional display ads. This is because branded content is often designed to be informative, entertaining, or valuable to the target audience, leading to increased interaction and interest.

3. Improved purchase intent:

   A study by IPG Media Lab and Forbes revealed that branded content drives a 9% higher purchase intent compared to traditional advertising. This indicates that consumers are more likely to consider purchasing a product or service after being exposed to branded content.

4. Positive brand perception:

   Research conducted by Nielsen found that 85% of consumers perceive branded content as more credible and trustworthy compared to traditional advertising. When brands provide valuable and relevant content, it helps establish a positive perception and builds trust with the audience.

5. Increased social sharing:

   Branded content is highly shareable, with a study by Sharethrough and IPG Media Lab showing that consumers are 32% more likely to share branded content with their friends compared to standard ads. This organic sharing helps amplify brand reach and exposure.

These statistics clearly demonstrate the effectiveness of branded content in various aspects of marketing. By creating engaging and valuable content, brands can increase brand recall, drive higher engagement, improve purchase intent, enhance brand perception, and encourage social sharing.

References:

• Forbes: The Power Of Branded Content
• Social Media Today: Branded Content vs. Display Ads: Which Performs Better?
• IPG Media Lab and Forbes: The Branded Content Effect: Is Content Marketing Worth It?
• Nielsen: Under the Influence: Consumer Trust in Advertising
• Sharethrough and IPG Media Lab: The Branded Content Effectiveness Study