There are several factors that can contribute to why people aim low in life. It is important to note that these factors can vary from person to person and are not exhaustive. Here are a few possible reasons:

1. Lack of self-belief: Many individuals may aim low because they have a lack of confidence in their abilities. This self-doubt can stem from past failures or negative experiences, which can lead to a fear of failure and a tendency to set lower goals.
2. Comfort zone: People may choose to aim low because they are comfortable with their current circumstances. Stepping out of their comfort zone and striving for higher goals can be intimidating and require effort, so they prefer to stay in familiar territory.
3. External influences: Society, family, and peers can have a significant impact on an individual's aspirations. Negative influences or a lack of supportive environments can discourage individuals from setting ambitious goals, leading them to aim low.
4. Fixed mindset: Individuals with a fixed mindset believe that their abilities and intelligence are fixed traits, leading them to avoid challenges and settle for mediocrity. They may perceive failure as a reflection of their inherent limitations, rather than an opportunity for growth.
5. Lack of exposure: Limited exposure to opportunities, education, or role models can hinder individuals from setting higher goals. Without knowledge of what is possible or access to resources, they may not even consider aiming higher.

For example, imagine a student who consistently receives low grades in school due to a lack of self-belief. Despite having the potential to excel, they may set lower academic goals to avoid the possibility of failure. Similarly, someone working in a comfortable job with minimal challenges may choose to stay in that position instead of pursuing higher positions that require more effort.

References:

• Psychology Today: Why Do Some People Set Low Expectations?
• Verywell Mind: What Is a Fixed Mindset?
• Psychological Science: How Social Influence Can Undermine the Goals We Cherish Most