Body positivity has become an increasingly important topic in the fashion industry, with many brands making efforts to embrace diversity and promote inclusivity. One notable example is the brand Aerie, which launched its #AerieREAL campaign featuring unretouched models of various body types. This initiative has received widespread praise for challenging traditional beauty standards and promoting a more realistic and diverse representation of women.

Another example is the collaboration between Rihanna's lingerie brand, Savage X Fenty, and diverse models and performers in its runway shows. By featuring models of different sizes, ethnicities, and abilities, Savage X Fenty has been celebrated for its commitment to representing a wide range of body types and identities.

References:

• #AerieREAL Campaign
• Savage X Fenty