Consumer culture and impulse buying are closely intertwined, influenced by various societal factors. One significant factor is the pervasive use of social media and advertising. Platforms like Instagram and Facebook create a sense of FOMO (fear of missing out) by showcasing products in an aspirational light, prompting consumers to make impulse purchases to feel included or up-to-date.

Furthermore, the rise of fast fashion and disposable goods has contributed to a culture of instant gratification. Consumers are constantly bombarded with new trends and products, leading to impulsive spending habits. For example, the "buy now, wear once" mentality perpetuated by influencers and celebrities can drive individuals to make unplanned purchases without considering long-term value.

References:

1. Verhagen, T., & van Dolen, W. (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information & Management, 48(8), 320-327.
2. Amos, C., Holmes, G. R., & Keneson, W. C. (2014). A meta-analysis of consumer impulse buying. Journal of Retailing and Consumer Services, 21(2), 86-97.