Building generational wealth involves creating and preserving assets that can be passed down from one generation to the next, providing financial security and opportunities for future prosperity. This can be achieved through various strategies such as:

1. Investing in Real Estate: Acquiring properties and holding onto them for long-term appreciation can create a valuable asset that can be passed down to future generations.
2. Entrepreneurship: Starting and growing a successful business can generate wealth that can be sustained and passed on to heirs.
3. Financial Education: Teaching younger family members about financial literacy and responsible money management can help ensure they are equipped to preserve and grow the family's wealth.

For example, the Rockefeller family is known for their long-standing generational wealth, which was initially built through the success of Standard Oil and has been preserved and grown through strategic investments and philanthropy over multiple generations.

References:

• Investopedia - Generational Wealth
• Forbes - How the Rockefellers Stayed Rich Across Generations