In a groundbreaking move, Voodoo, a prominent player in the mobile apps and games industry, has acquired BeReal for a staggering €500 million. BeReal, a social networking platform that gained popularity during the pandemic, has struggled to expand its user base and secure funding. With this acquisition, Voodoo aims to leverage its expertise and technology to propel BeReal into becoming the ultimate destination for authentic connections in the digital world.
The Rise of BeReal:
BeReal, founded in 2019, emerged during an era dominated by perfectly curated Instagram posts and Stories. Its mission was to foster genuine connections by encouraging users to share unfiltered moments without the pressure to perform. Providing a refreshing alternative to traditional social media platforms, BeReal quickly gained traction, attracting over 40 million active users.
Voodoo's Vision for BeReal:
Voodoo's co-founder and CEO, Alexandre Yazdi, expressed enthusiasm about the acquisition, highlighting BeReal's impressive user loyalty and growth. The company plans to merge its expertise and unique technologies with BeReal's existing framework, aiming to scale the platform into the epitome of authenticity in social networking.
Expanding Features and Refocusing on Growth:
Voodoo's acquisition presents an opportunity for BeReal to introduce new features and refocus on growth through organic and paid marketing strategies across various markets. Leveraging Voodoo's experience in building and growing mobile products, such as Helix Jump, Mob Control, Block Jam 3D, and Wizz, BeReal seeks to enhance the user experience and attract a wider audience.
Aymeric Roffé Steps In as CEO:
As part of the acquisition, BeReal co-founder and CEO Alexis Barreyat will be transitioning out of the company. Aymeric Roffé, the CEO of Wizz, one of Voodoo's successful social media apps, will take over as BeReal's CEO. Roffé's leadership and expertise are expected to drive BeReal's sustainable growth while staying true to its mission of creating an authentic world that connects people genuinely.
"Voodoo has a proven track record of driving significant growth in mobile apps. Their resources and expertise will help bring BeReal on a sustainable growth path while continuing to deliver on its mission to create an authentic world that keeps you connected with the people you really care about."
With Voodoo's acquisition, BeReal has the potential to revolutionize the social networking landscape, offering a space where users can connect authentically and share real, unfiltered experiences. The infusion of Voodoo's expertise and resources will enable BeReal to break through its previous growth limitations and carve a niche as the go-to social network for those seeking genuine connections. As BeReal's user base expands and new features are introduced, we can anticipate an exciting future for this evolving platform.
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