BeReal Acquired by Voodoo for €500M: A New Era for Authentic Social Networking

The Rise of BeReal: BeReal, founded in 2019, emerged during an era dominated by perfectly curated Instagram posts and Stories. Its mission was to foster genuine connections by encouraging users to share unfiltered moments without the pressure to perform. Providing a refreshing alternative to traditional social media platforms, BeReal quickly gained traction, attracting over 40 million active users. Voodoo's Vision for BeReal: Voodoo's co-founder and CEO, Alexandre Yazdi, expressed enthusiasm about the acquisition, highlighting BeReal's impressive user loyalty and growth. The company plans to merge its expertise and unique technologies with BeReal's existing framework, aiming to scale the platform into the epitome of authenticity in social networking. Expanding Features and Refocusing on Growth: Voodoo's acquisition presents an opportunity for BeReal to introduce new features and refocus on growth through organic and paid marketing strategies across various markets. Leveraging Voodoo's experience in building and growing mobile products, such as Helix Jump, Mob Control, Block Jam 3D, and Wizz, BeReal seeks to enhance the user experience and attract a wider audience. Aymeric Roffé Steps In as CEO: As part of the acquisition, BeReal co-founder and CEO Alexis Barreyat will be transitioning out of the company. Aymeric Roffé, the CEO of Wizz, one of Voodoo's successful social media apps, will take over as BeReal's CEO. Roffé's leadership and expertise are expected to drive BeReal's sustainable growth while staying true to its mission of creating an authentic world that connects people genuinely.