In this episode of Deep Dive, the host interviews Noah Kagan, the author, entrepreneur, and founder of AppSumo. They discuss Noah's new book, The Million Dollar Weekend, which provides guidance on starting a business quickly. The conversation covers common obstacles to entrepreneurship, strategies to overcome them, and insights from Noah's extensive experience in business, tech, and marketing. Key topics include overcoming the fear of selling, the 'now not how' mindset, and the impact of wealth on life. The episode offers valuable advice and an enjoyable, relaxed discussion.