A high school student, Phelan, is working on a business pitch for a makeup line. She’s confident and ambitious, planning a marketing campaign and pitching her product. She encounters a peer who questions her product’s quality, leading Phelan to boast about her high-budget lab work and self-made success, comparing herself to Kylie Jenner.

Phelan seeks a male model for her campaign and approaches a student, who declines because he doesn’t use makeup. The student, however, shows interest in modeling for a different product he actually uses. Phelan, who is still finalizing her budget, realizes she can't offer payment, which might affect her ability to hire high-profile models.