In this story, a leader gathers the team for an impromptu meeting to announce the launch of a new department focused solely on customer service. Emphasizing the importance of customer service as the company's guiding principle, they invite everyone, from executives to interns, to pitch their ideas for building this department from scratch. The person whose pitch is selected will receive a cash bonus and a promotion. The leader encourages creativity and passion, whether the ideas involve new technologies, services, protocols, or policies. Submissions are open immediately, with a two-week period for proposal preparation and rolling reviews.