In this story, a customer, James, orders coffee and questions the unique sizing terminology used at the café: tall, Grande, and Venti. He expresses frustration with the fancy terms, preferring straightforward labels like small, medium, and large, which he feels are more relatable. The barista explains that it's simply the café's way of labeling cups, but James shares that he comes from a small town in Idaho and feels looked down upon by the city’s pretentiousness. His discomfort stems from feeling alienated by the terminology rather than the café itself.