As an AI language model, I don't have personal opinions or the ability to provide specific recommendations. However, I can provide some general information and considerations that may help you make an informed decision.

Starting a business in a small town that doesn't have a business like yours can be a good idea if there is a demand for your product or service. Conducting market research to determine the potential customer base, competition, and market trends can help you evaluate the feasibility of your business idea. You can also consider reaching out to local organizations, such as chambers of commerce or economic development agencies, to gather information and support.

Regarding the type of business model, there are pros and cons to both online and brick and mortar stores. Online businesses can have lower overhead costs, wider reach, and more flexibility in terms of operating hours. However, they may face challenges in building trust with customers, providing personalized experiences, and dealing with shipping and logistics. Brick and mortar stores can offer a physical presence, face-to-face interactions, and a sense of community, but they may require higher upfront investments, fixed operating costs, and limited geographic reach.

When it comes to investment, it depends on the nature and scale of your business. You should create a detailed business plan that outlines your goals, strategies, financial projections, and funding sources. Some common expenses that you may need to consider include:

• Business registration and licenses
• Equipment and supplies
• Rent or mortgage payments
• Marketing and advertising
• Employee salaries or wages
• Insurance and legal fees

You can also explore options for financing your business, such as loans, grants, crowdfunding, or partnerships.

In summary, starting a business in a small town can be a viable option if you do your research, identify a niche market, and have a solid business plan. Choosing between online and brick and mortar models depends on your target audience, resources, and goals. Investing in your business requires careful planning and budgeting to ensure sustainability and growth.