Making money as a freelancer and growing to running a successful business requires a combination of strategic planning, effective marketing, continuous learning, and building strong relationships with clients. Here is a detailed answer with examples and references to help you achieve this goal:

1. Choose a profitable niche: Identify a niche where you have expertise and passion, and where there is demand for your services. For example, if you are a web developer, you could specialize in e-commerce websites for small businesses.

2. Build a strong online presence: Create a professional website or portfolio showcasing your skills, previous work, and client testimonials. Utilize social media platforms like LinkedIn, Twitter, and Instagram to showcase your expertise and connect with potential clients.

3. Develop a personal brand: Differentiate yourself from competitors by developing a unique personal brand. This could include having a distinct style, voice, or approach to your work. For example, if you are a graphic designer, you could specialize in creating minimalist and clean designs.

4. Network and collaborate: Attend industry events, join online communities, and participate in forums to connect with potential clients and other freelancers. Collaborating with other freelancers can lead to referrals and opportunities for bigger projects.

5. Offer exceptional customer service: Provide outstanding customer service to your clients. Respond promptly to inquiries, deliver projects on time, and go the extra mile to exceed their expectations. Satisfied clients are more likely to refer you to others and become repeat customers.

6. Continuously learn and improve your skills: Stay updated with the latest trends and technologies in your field. Invest in professional development by attending workshops, taking online courses, or earning certifications. This will enhance your credibility and enable you to offer more valuable services to clients.

7. Price your services competitively: Research the market rates for your services and set your prices accordingly. Initially, you may need to offer lower rates to attract clients and build your portfolio. As you gain experience and reputation, you can gradually increase your prices.

8. Diversify your income streams: Don't rely solely on one client or one type of project. Explore different income streams such as retainer contracts, product sales, or creating online courses. This will help stabilize your income and provide opportunities for growth.

9. Create a referral program: Encourage satisfied clients to refer you to others by offering incentives like discounts or bonuses. Word-of-mouth referrals are powerful and can significantly contribute to the growth of your business.

10. Scale your business: As your client base grows, consider hiring subcontractors or building a team to handle larger projects. This will allow you to take on more work, expand your services, and increase your earning potential.

References:

• Freelancers Union: https://www.freelancersunion.org/
• HubSpot Blog: https://blog.hubspot.com/marketing/freelance-business-tips
• Forbes: https://www.forbes.com/sites/abdullahimuhammed/2018/05/24/10-steps-to-start-your-freelancing-business/?sh=6b6e4a5a5e0c