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Forcing customers to enter billing info before showing shipping costs is hurting your conversions.

a year ago
1
28

Many customers will refuse to enter billing details without being shown a total cost of goods, including shipping.

What holds more value? Data collection and customer details in order to spam unsuccessful follow up/abandoned cart emails? Or actual sales?

This practise alone is enough to personally make me avoid a retailer altogether.

How do you feel about this?

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