Growing a business requires a strategic approach and a combination of various factors. Here are some steps you can take to grow your business, focusing on stabilizing and expanding your online presence:

1. Evaluate your current business situation: Start by analyzing what has changed in your business since it was doing well. Identify any internal or external factors that may have contributed to the decline in sales. This could include changes in the market, competition, customer preferences, or even your own marketing and sales strategies.

2. Understand your target market: Conduct market research to gain a deep understanding of your target audience. Identify their needs, preferences, and purchasing behavior. This will help you tailor your products, services, and marketing efforts more effectively.

3. Enhance your online presence: As you mentioned, selling online can be a great route to reach a wider audience. Start by creating a professional website that showcases your products or services. Ensure it is user-friendly, visually appealing, and optimized for search engines. Consider incorporating e-commerce functionalities to enable online sales.

4. Utilize social media marketing: Establish a strong presence on social media platforms relevant to your target market. Develop a content strategy that engages your audience, educates them about your offerings, and encourages them to make a purchase. Use social media advertising to reach a larger audience and drive traffic to your website.

5. Optimize for search engines: Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. This involves optimizing your website's structure, content, keywords, and backlinks to rank higher in relevant searches. Consider hiring an SEO specialist or learning the basics yourself.

6. Leverage email marketing: Build an email list of interested customers and prospects. Regularly send them targeted and personalized emails to nurture relationships, inform them about new products or promotions, and encourage repeat purchases. Use email marketing tools to automate and track your campaigns.

7. Collaborate with influencers: Identify influencers or bloggers in your industry who have a significant following. Collaborate with them to promote your products or services through sponsored content or partnerships. This can help increase brand awareness and drive sales.

8. Offer exceptional customer service: Provide outstanding customer service to build loyalty and positive word-of-mouth. Respond promptly to customer inquiries, address concerns, and go the extra mile to exceed expectations. Encourage customer reviews and testimonials to showcase your credibility and attract new customers.

9. Monitor and analyze performance: Continuously track and analyze your business metrics, such as website traffic, conversion rates, customer acquisition costs, and customer lifetime value. Use tools like Google Analytics to gain insights into customer behavior and make data-driven decisions to optimize your strategies.

10. Stay adaptable and innovative: The business landscape is constantly evolving, so it's crucial to stay adaptable and embrace innovation. Continuously seek new ideas, technologies, and trends that can give you a competitive edge. Attend industry conferences, network with other entrepreneurs, and stay updated on market changes.

Remember, growing a business takes time and effort. Be patient, learn from your experiences, and be open to adapting your strategies as needed. Seek guidance from mentors, join entrepreneurial communities, and learn from successful entrepreneurs who have faced similar challenges.