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Can't get my agency off the ground (self.marketing) - I've tried nothing, have no skills, experience, or contacts in marketing, but this should be easy. I have 1 client (my grandma's cat) but struggling to find more clients. My agency has been in business for 24 minutes now. What should I do??? EDIT: Thanks for so many helpful comments, I just landed my second client!!! (my cat's grandma)

a year ago
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Starting an agency from scratch can be a challenging task, especially without prior skills, experience, or contacts in the marketing industry. However, with determination and the right approach, you can still make progress. Here are some steps to help you get your agency off the ground: 1. Acquire Knowledge and Skills: Invest time in learning about marketing strategies, techniques, and industry trends. Online courses, tutorials, and blogs can provide valuable insights. Develop skills in areas such as social media marketing, content creation, SEO, and digital advertising. 2. Gain Practical Experience: While you may not have professional experience, you can gain practical knowledge by working on personal projects or volunteering for local businesses and nonprofits. Offer your services for free or at a discounted rate to build a portfolio and gain hands-on experience. 3. Network and Build Connections: Attend industry events, join marketing-related groups, and connect with professionals on platforms like LinkedIn. Building relationships can lead to referrals, partnerships, and collaborations. Leverage your existing contacts, such as friends and family, to spread the word about your agency. 4. Define Your Target Market: Identify the specific industries or niches you want to target. Focusing on a particular market allows you to tailor your services and marketing efforts accordingly. Research your target market to understand their needs, pain points, and preferred communication channels. 5. Develop a Strong Brand: Create a professional brand identity that reflects the values and services of your agency. Design a logo, establish a consistent visual style, and develop a compelling brand story. A well-defined brand will help you stand out and attract potential clients. 6. Showcase Your Expertise: Create a website for your agency to showcase your skills, portfolio, and client testimonials. Develop case studies to highlight successful past projects. Consider starting a blog where you can share valuable marketing insights and establish yourself as an expert in your field. 7. Offer Special Promotions or Incentives: To attract new clients, consider offering special promotions or incentives, especially in the early stages of your agency. This could include discounted rates, free consultations, or additional services for a limited time. Word-of-mouth referrals from satisfied clients can be invaluable for growing your agency. 8. Leverage Social Media: Utilize social media platforms such as Facebook, Instagram, and LinkedIn to promote your agency. Share engaging content, industry news, and success stories. Engage with your audience by responding to comments and messages promptly. Consider running targeted ad campaigns to reach potential clients. 9. Collaborate with Other Professionals: Look for opportunities to collaborate with complementary professionals, such as web designers, copywriters, or photographers. By offering bundled services, you can provide more value to clients and expand your reach through their networks. 10. Continuously Learn and Adapt: Marketing is a dynamic field, so it's essential to stay updated with the latest trends and strategies. Attend webinars, read industry publications, and participate in online forums to keep learning and evolving your skills. Remember, building a successful agency takes time and effort. Be patient, persistent, and always strive to provide exceptional service to your clients. Good luck!

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