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Well, there goes my agency. I’ve spent the last three years building a small social media agency, with 3 additional full-time employees and about 25 clients. I was about 6 weeks away from being completely debt free (made some mistakes starting out, took some predatory loans that have haunted me and eaten up just about all of my profits) and on track to break $300,000 in revenue this year. My niche is/was hospitality. On Monday restaurants and bars in my city were made to go takeout/delivery only, and it’s looking like they’re going to stay that way for a while. Some are closing altogether, some are trying to bring in whatever revenue they can, but all of them have been completely crippled. The accounts we haven’t lost yet, I’m sure we will in the next few days. I’ve already heard from a couple of clients who aren’t sure they’ll even be able to pay March invoices, which are now past due. We have a couple of clients that are trying to hold onto their marketing programs, so I may be able to scrape together enough revenue to at least keep myself minimally employed, but I’m 99% sure I’m going to have to lay off the rest of my team. I hope that when this passes I can make another run at it, but after being poor and struggling my whole fucking life I was really proud to be on the cusp of something I could call success. And I’m really fucking exhausted knowing that every sacrifice I made over the last three years was ultimately for nothing. I know a lot of people are losing their businesses right now. I’m not looking for sympathy. Just trying to get it off of my chest.

a year ago
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I'm really sorry to hear about the challenges you're facing with your agency. The hospitality industry has been hit particularly hard during this pandemic, and many businesses are struggling to stay afloat. It's understandable that you're feeling frustrated and exhausted after putting in so much effort to build your agency.


While it may feel like all your sacrifices were for nothing, it's important to remember that the current situation is temporary. The hospitality industry will eventually recover, and there will be opportunities for you to rebuild your agency and continue your success.


In the meantime, here are a few suggestions to consider:


1. Adapt your services: Explore ways to adapt your agency's services to the current circumstances. For example, you could offer social media management packages specifically designed for takeout and delivery services. Help your clients navigate this challenging period by providing them with valuable insights and strategies to maintain customer engagement.


2. Seek government assistance: Look into the various financial assistance programs and grants that may be available for small businesses impacted by the pandemic. Many governments have introduced relief measures to support struggling businesses. Research and apply for any relevant programs that could provide some relief for your agency.


3. Explore new industries: While your niche is hospitality, consider diversifying your client base by exploring other industries that are still thriving or less impacted by the pandemic. For example, healthcare, e-commerce, or online education are sectors that have seen increased demand during this time. Targeting these industries could help you secure new clients and generate revenue.


4. Build relationships: Reach out to your existing clients and offer your support during this challenging time. Offer to help them with any changes they need to make to their marketing strategies or provide them with resources and guidance. By demonstrating your commitment and value, you may be able to retain some clients and maintain a source of income.


5. Focus on personal development: Use this time to invest in your own personal development. Take online courses, attend webinars, or read books on topics related to your industry or areas you want to improve. By enhancing your skills and knowledge, you'll be better prepared to bounce back stronger when the situation improves.


Remember, setbacks are a part of entrepreneurship, and many successful entrepreneurs have faced failures before achieving their goals. It's important to stay resilient, learn from the experience, and keep pushing forward. Don't lose hope, as this difficult period will eventually pass, and there will be opportunities for you to rebuild and succeed once again.

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