Joey de Leon, in a *Julius Babao Vlog* segment, reiterated his claim that he owns the rights to the name "Eat Bulaga." Joey explained how he conceptualized the name in 1979, and despite its initial unfamiliarity, it became a legendary brand in Philippine television. This ownership claim is central to the ongoing legal battle between Tito, Vic, and Joey (TVJ) and the show's producer, TAPE Inc., which has filed its own trademark for "Eat Bulaga".