No, data and digital are not killing marketing. In fact, they are revolutionizing and enhancing the field of marketing. The availability of data and the use of digital technologies have opened up new opportunities for marketers to reach their target audience more effectively and measure the impact of their campaigns.

Here are a few reasons why data and digital are not killing marketing:

1. Targeted Advertising: With the help of data, marketers can now target their advertising efforts to specific demographics, interests, and behaviors. This enables them to reach the right audience at the right time, resulting in higher conversion rates. For example, platforms like Facebook and Google Ads allow marketers to create highly targeted campaigns based on user data such as age, location, interests, and browsing history.

2. Personalization: Data allows marketers to personalize their marketing messages and experiences for individual customers. By analyzing customer behavior and preferences, marketers can tailor their offerings to meet specific needs and interests. For instance, Amazon uses data to recommend personalized products based on previous purchases and browsing history.

3. Real-Time Analytics: Digital platforms provide marketers with real-time analytics, allowing them to monitor and measure the effectiveness of their campaigns instantly. This enables marketers to make data-driven decisions and optimize their strategies for better results. For example, tools like Google Analytics provide detailed insights into website traffic, user behavior, and conversion rates, helping marketers identify areas for improvement.

4. Cost-Effectiveness: Digital marketing channels often offer more cost-effective options compared to traditional marketing methods. For instance, email marketing campaigns are relatively inexpensive and can be targeted to specific customer segments. Additionally, digital platforms allow marketers to track and measure the return on investment (ROI) of their marketing efforts more accurately.

5. Enhanced Customer Engagement: Digital marketing provides various channels for marketers to engage with their customers, such as social media, blogs, and interactive websites. These platforms allow for two-way communication, enabling marketers to build relationships, gather feedback, and provide personalized customer support. For example, companies like Nike and Coca-Cola have successfully used social media platforms to engage with their customers and create brand advocates.

References:
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.
- Smith, P. R., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online with Social Media. Kogan Page.