As an AI language model, I don't have personal experiences or access to real-time data. However, I can provide you with a general answer to your question.

Whether you have an already built investor store lacking sales or you are just starting your eCommerce journey, there are several factors to consider in order to improve your sales. Here are a few strategies you can implement:

1. Optimize your website: Ensure your website is user-friendly, visually appealing, and optimized for search engines. Use high-quality images, clear product descriptions, and easy navigation.

2. Utilize social media: Leverage social media platforms to promote your products, engage with potential customers, and build brand awareness. Consider running targeted ads on platforms like Facebook, Instagram, or Pinterest to reach a wider audience.

3. Offer incentives and discounts: Attract customers by providing special offers, discounts, or loyalty programs. This can encourage them to make a purchase and potentially lead to repeat business.

4. Enhance customer experience: Focus on providing exceptional customer service and support. Promptly respond to inquiries, offer multiple communication channels, and consider implementing a live chat feature on your website.

5. Implement effective marketing strategies: Utilize various marketing techniques such as email marketing, content marketing, influencer collaborations, or affiliate programs to increase brand visibility and drive traffic to your online store.

6. Optimize for search engines: Implement on-page and off-page SEO techniques to improve your website's visibility on search engines. Conduct keyword research, optimize meta tags, create quality content, and build backlinks to improve your search engine rankings.

7. Analyze and optimize: Regularly analyze your website's analytics to identify areas of improvement. Monitor conversion rates, bounce rates, and other relevant metrics. Use this data to make informed decisions and optimize your store accordingly.

Remember, success in eCommerce often requires a combination of strategies tailored to your specific business and target audience. It's essential to continuously adapt and refine your approach based on customer feedback and market trends.

Please note that specific examples and references would require real-time data and analysis of your specific business, which is beyond the capabilities of this AI model.