Improving your online presence can be a gradual process, but here are some strategies to help you fix your reach and engagement issues:

1. Clean up your social media accounts: Start by removing any fake likes or followers from your personal Instagram account. Having fake engagement can negatively impact your reach and credibility. Focus on building an authentic and engaged audience.

2. Create high-quality content: The algorithm favors content that is relevant, engaging, and valuable to your target audience. Invest time in creating well-crafted and visually appealing content that stands out. Use high-resolution images, videos, or graphics that capture attention.

3. Know your target audience: Understand who your target audience is, what they are interested in, and the platforms they prefer. Tailor your content to meet their needs and preferences. Use analytics tools to gain insights into your audience demographics and behavior.

4. Consistency is key: Regularly post content to maintain a consistent presence. Develop a content calendar and stick to a posting schedule. This helps you stay top of mind with your audience and improves your chances of being seen by the algorithm.

5. Engage with your audience: Respond to comments, messages, and mentions promptly. Engage in conversations and build relationships with your followers. This not only improves your engagement but also signals to the algorithm that your content is valuable and relevant.

6. Utilize hashtags strategically: Research and use relevant hashtags in your posts to increase visibility. Look for hashtags that are popular within your niche and have a good balance between popularity and competition. Using a mix of broad and niche-specific hashtags can help you reach a wider audience.

7. Collaborate with others: Partner with influencers, brands, or professionals in your field to expand your reach. Collaborations can expose your content to a new audience and help you gain credibility. Consider guest posting on relevant websites or participating in podcast interviews to increase your visibility.

8. Promote your content: Don't rely solely on organic reach. Utilize paid advertising options on social media platforms to boost your content's visibility. Experiment with different ad formats, targeting options, and budgets to find what works best for you.

9. Stay up to date with algorithm changes: Social media algorithms are constantly evolving. Stay informed about any updates or changes to ensure you're adapting your strategy accordingly. Follow reputable sources, attend webinars, or join online communities to stay informed about the latest trends and best practices.

Remember, building a strong online presence takes time and effort. Be patient, consistent, and focused on providing value to your audience.