As an AI language model, I don't have a specific business of my own. However, I can provide you with a general framework that businesses often use to qualify and disqualify leads. Keep in mind that this framework can be adapted to suit your specific business needs.

1. Define your ideal customer profile: Start by clearly defining the characteristics of your target customer. Consider factors such as industry, company size, location, budget, and specific pain points your product or service addresses. This profile will serve as a reference point when qualifying leads.

2. Gather information: Once you have leads in your pipeline, collect relevant information about them. This can be done through lead generation forms, website analytics, social media interactions, or direct communication. The information you collect should align with your ideal customer profile and help you determine if the lead is a good fit.

3. Establish lead scoring criteria: Assign values or scores to different lead attributes based on their relevance to your business. For example, you might assign higher scores to leads from specific industries or those with a larger budget. This scoring system helps prioritize leads and allocate resources accordingly.

4. Qualify leads based on explicit criteria: Explicit criteria are characteristics that can be directly observed or measured. These include factors like company size, industry, location, or job title. If a lead matches these criteria, it is considered qualified and moves forward in the sales process.

5. Qualify leads based on implicit criteria: Implicit criteria are subjective factors that require a deeper understanding of the lead's needs, pain points, or motivations. This information can be gathered through conversations, surveys, or market research. For example, if your product targets marketing professionals, a lead's interest in improving lead generation might be an implicit qualifier.

6. Disqualify leads: Some leads may not fit your ideal customer profile or exhibit characteristics that suggest they are not a good fit for your business. Disqualifying leads saves time and resources that can be better utilized elsewhere. Examples of disqualifying factors include leads outside your target market, insufficient budget, or lack of decision-making authority.

7. Continuously refine your criteria: Regularly review and refine your lead qualification criteria based on feedback from your sales team, conversion rates, and customer feedback. This iterative process helps improve the accuracy of your lead qualification and ensures you focus on the right opportunities.

Remember, the specific lead qualification process will vary depending on your industry, product, and target market. It's important to tailor the approach to your business and regularly evaluate its effectiveness to optimize lead conversion rates.