Getting big influencers and celebrities to wear your brand without spending money can be challenging, but it's not impossible. Here are some strategies you can employ:

1. Build a strong brand and unique value proposition: Before approaching influencers, ensure your brand has a clear identity and a unique selling point. Create a compelling story around your brand that resonates with influencers and their followers. This will make it easier for them to connect with your brand and consider wearing it.

2. Engage with influencers on social media: Start by following and engaging with influencers on social media platforms where they are active. Like, comment, and share their content regularly to build a relationship. By consistently showing support and interest in their work, you increase the chances of catching their attention.

3. Collaborate on content creation: Offer to collaborate with influencers on content creation that aligns with their interests and your brand. This could involve creating a sponsored blog post, video, or social media campaign. By providing them with unique and valuable content, you increase the likelihood of them wearing your brand and promoting it to their followers.

4. Send personalized and tailored gifts: Instead of sending generic products, take the time to research and understand the influencer's preferences, interests, and style. Send them a personalized gift that showcases your brand's values and aesthetics. Ensure the gift is relevant to their lifestyle and something they would genuinely appreciate. This personalized approach can increase the chances of them wearing your brand and sharing it on their platforms.

5. Leverage influencer events and networking opportunities: Attend industry events, conferences, and networking opportunities where influencers are present. Engage in meaningful conversations, showcase your brand's unique features, and establish connections. By building relationships in person, you can create a lasting impression that might lead to influencers wearing your brand voluntarily.

6. Offer exclusivity and limited editions: Create a sense of exclusivity and scarcity by offering influencers limited edition or custom-made products that are not available to the general public. This can make them feel special and increase their desire to wear and showcase your brand.

7. Provide exceptional customer experiences: Ensure your customers have an exceptional experience when interacting with your brand. Encourage them to share their positive experiences on social media and tag the influencers they follow. If influencers see their followers genuinely enjoying your brand, they may be more inclined to wear it themselves.

Remember, building relationships with influencers takes time and effort. Be patient, authentic, and genuine in your approach. Influencers are more likely to engage with brands that align with their values and genuinely interest them.