While Google is undoubtedly a dominant player in driving ecommerce traffic, there are several alternative platforms that can be highly effective in reaching and attracting potential customers. Here are some of the best alternatives to Google for driving ecommerce traffic:

1. Facebook Ads: With over 2.8 billion monthly active users, Facebook provides a massive audience for ecommerce businesses. Facebook Ads allow you to target specific demographics, interests, and behaviors, making it an effective platform for reaching potential customers. Additionally, Facebook's dynamic product ads enable you to showcase personalized product recommendations to users who have shown interest in your website or products. Reference: https://www.facebook.com/business/ads

2. Instagram Ads: As a subsidiary of Facebook, Instagram offers a visually appealing platform to showcase products and drive ecommerce traffic. With over 1 billion monthly active users, Instagram Ads allow businesses to target specific demographics and engage with potential customers through visually appealing content. Instagram Shopping features also enable businesses to tag products in posts and stories, making it easier for users to discover and purchase products. Reference: https://business.instagram.com/advertising/

3. Pinterest Ads: Pinterest is a highly visual platform that serves as a discovery engine for users seeking inspiration and ideas. With over 450 million monthly active users, Pinterest Ads can be effective in driving ecommerce traffic, especially for businesses in fashion, home decor, food, and other visually-oriented industries. Promoted Pins allow businesses to reach users actively seeking products or ideas related to their niche. Reference: https://business.pinterest.com/en/ads/getting-started

4. YouTube Ads: As the second-largest search engine after Google, YouTube provides a vast audience to tap into. YouTube Ads can be highly effective in driving ecommerce traffic, especially through video content. YouTube offers various ad formats, including skippable ads, non-skippable ads, and display ads, allowing businesses to engage with users and direct them to their ecommerce platforms. Reference: https://ads.youtube.com/

5. Influencer Marketing: Collaborating with influencers who have a significant following and influence in your target market can be an effective way to drive ecommerce traffic. By leveraging the trust and credibility of influencers, you can increase brand awareness and attract potential customers to your ecommerce platform. Platforms like Instagram, YouTube, and TikTok are popular for influencer marketing campaigns. Reference: https://www.forbes.com/sites/forbesagencycouncil/2021/03/01/why-influencer-marketing-is-a-must-for-ecommerce-brands/

6. Email Marketing: While not a platform per se, email marketing remains a powerful tool for driving ecommerce traffic. By building an email list of interested customers, you can send targeted campaigns promoting your products, exclusive offers, and personalized recommendations. Email marketing platforms like Mailchimp, Klaviyo, and Constant Contact provide features to automate and optimize your email campaigns. Reference: https://mailchimp.com/

It's important to note that the effectiveness of these alternatives may vary depending on your target audience, industry, and marketing objectives. A well-rounded approach that combines multiple platforms and strategies can yield the best results for driving ecommerce traffic.