In the "10,000 Pesos Kaya Mo Ba 12 Inches (1 Ruler)?" video, the vlogger challenges participants to complete a humorous task involving a ruler measuring 12 inches. The challenge typically requires contestants to perform an action or solve a problem using the ruler, all while aiming for the cash prize of 10,000 pesos. The video captures the various reactions and attempts of participants as they engage with the challenge, resulting in a mix of laughter, surprise, and creativity. The playful nature of the task, combined with the potential reward, creates an entertaining atmosphere, making it a fun and engaging watch for viewers.