When approaching an eCommerce website redesign, there are several key factors to keep in mind to ensure a successful and effective outcome. Here are the top 5 things to consider:

1. User Experience (UX): Focus on improving the overall user experience of your website. This includes making it easy for users to navigate, find products, and complete their purchases. Consider factors such as site speed, mobile responsiveness, intuitive design, and clear calls-to-action. Conduct user research, analyze user behavior, and implement best UX practices to optimize the redesign.

Example: Amazon.com constantly improves its user experience by providing personalized recommendations, easy search functionality, and a seamless checkout process, resulting in high customer satisfaction and increased conversions.

2. Conversion Rate Optimization (CRO): Prioritize CRO techniques to maximize your website's conversion rates. Identify potential bottlenecks in the conversion funnel and address them through strategic design changes. Implement A/B testing and data-driven decision-making to continuously optimize and improve conversion rates.

Example: Shopify's website redesign focused on CRO by simplifying the checkout process, reducing friction, and providing clear trust signals, resulting in a significant increase in conversion rates.

3. Mobile Optimization: With the increasing number of users accessing eCommerce websites through mobile devices, it is crucial to prioritize mobile optimization in your redesign. Ensure your website is mobile-responsive, loads quickly, and offers a seamless user experience across different screen sizes.

Example: ASOS, a popular online fashion retailer, revamped its mobile website to provide a mobile-first experience with intuitive navigation, quick product browsing, and easy checkout options, resulting in increased mobile conversions.

4. SEO and Content Strategy: Consider search engine optimization (SEO) and content strategy as integral parts of your redesign. Conduct thorough keyword research, optimize on-page elements, create compelling and relevant content, and ensure proper site structure to improve organic search visibility and attract targeted traffic.

Example: Zappos, an online shoe and clothing retailer, focuses on SEO and content strategy by providing detailed product descriptions, user-generated reviews, and informative blog posts, resulting in high organic rankings and increased organic traffic.

5. Data Analysis and Tracking: Set up robust analytics and tracking systems to monitor the performance of your redesigned website. Continuously analyze data, track key metrics, and identify areas for improvement. Use tools like Google Analytics, heatmaps, and user session recordings to gain insights into user behavior and make data-driven decisions.

Example: Warby Parker, an eyewear retailer, uses data analysis and tracking to understand customer preferences, optimize product recommendations, and personalize the user experience, resulting in higher customer engagement and increased conversions.

By keeping these top 5 factors in mind during an eCommerce website redesign, you can enhance user experience, increase conversions, improve organic visibility, and make data-driven decisions to drive the success of your online business.