There are several innovative ways to acquire customers for a fashion ecommerce site. Here are some detailed examples:

1. Influencer Collaborations: Partnering with social media influencers who have a strong following in the fashion niche can be a powerful way to acquire customers. These influencers can promote your brand, showcase your products, and provide discount codes or affiliate links to drive traffic and sales. For example, fashion brand Fashion Nova has successfully used influencer collaborations to grow their customer base.

2. Virtual Try-On Technology: Implementing virtual try-on technology on your website can enhance the customer experience and drive customer acquisition. This technology allows customers to virtually try on clothes, shoes, or accessories using augmented reality (AR) or virtual reality (VR) tools. This helps customers visualize how the products would look on them before making a purchase. Examples of companies using virtual try-on technology include Warby Parker and Sephora.

3. User-Generated Content (UGC) Campaigns: Encouraging customers to create and share content featuring your products can significantly boost customer acquisition. UGC campaigns can include contests, giveaways, or simply encouraging customers to share their outfit of the day (OOTD) using your branded hashtag. This not only increases brand visibility but also builds trust and credibility among potential customers. For instance, fashion retailer ASOS often features user-generated content on their social media platforms.

4. Chatbot Assistance: Implementing a chatbot on your website can provide personalized assistance to customers, helping them find the right products and answering their queries. This improves the customer experience and increases the likelihood of conversion. The chatbot can also collect customer information, such as email addresses or preferences, which can be used for targeted marketing campaigns. An example of a fashion ecommerce site using chatbot assistance is H&M, which uses a chatbot on their website and Facebook Messenger.

5. Collaborations with Fashion Bloggers or Stylists: Partnering with fashion bloggers or stylists who have a strong online presence can be an effective way to acquire customers. These collaborations can include sponsored blog posts, styling videos, or exclusive discount codes for their followers. By leveraging their expertise and influence, you can tap into their audience and drive traffic to your website. A notable example is the collaboration between fashion brand Reformation and stylist Karla Welch.

6. Interactive Content: Creating interactive content on your website can engage customers and encourage them to spend more time exploring your products. This can include quizzes, style guides, or interactive lookbooks. Interactive content not only entertains customers but also helps them discover new products and increases the likelihood of purchase. An example of a fashion ecommerce site using interactive content is Zara, which has a "What's Your Denim Personality?" quiz on their website.

Remember, customer acquisition strategies should be tailored to your target audience and brand identity. It's essential to continuously monitor and analyze the performance of these strategies to optimize and refine your approach.