As an AI language model, I don't have personal experiences or the ability to provide real-time examples. However, I can certainly provide you with a detailed answer on how e-commerce brands often promote themselves through social media influencers.

Yes, many e-commerce brands utilize social media influencers as part of their marketing strategy. This approach is known as influencer marketing. Social media influencers are individuals with a significant following on platforms like Instagram, YouTube, TikTok, or Twitter. They have the ability to influence their audience's purchasing decisions through their credibility, expertise, and engaging content.

Here are a few ways e-commerce brands promote themselves with social media influencers:

1. Sponsored Posts: E-commerce brands collaborate with influencers to create sponsored posts. These posts usually feature the brand's products or services, with the influencer providing a positive review or endorsement. The influencer's followers, who trust their opinions, are more likely to be interested in the brand and potentially make a purchase.

2. Product Reviews and Unboxing: Brands often send their products to influencers for reviews or unboxing videos. Influencers showcase the products, talk about their features and benefits, and provide their honest opinions. This type of content helps create awareness and generates buzz around the brand and its products.

3. Giveaways and Contests: Brands may partner with influencers to host giveaways or contests. The influencer promotes the brand's products and encourages their followers to participate in the giveaway by following the brand's social media accounts, liking posts, or sharing content. This strategy helps increase brand visibility, gain new followers, and potentially convert participants into customers.

4. Affiliate Marketing: Some e-commerce brands establish affiliate partnerships with influencers. In this model, the influencer receives a unique referral link or discount code to share with their audience. When their followers make a purchase using that link or code, the influencer earns a commission or receives other incentives. This approach allows the brand to track the influencer's impact on sales and reward them accordingly.

5. Collaborative Content: Brands may collaborate with influencers to create unique content that aligns with both the influencer's style and the brand's image. This can include sponsored videos, blog posts, or social media campaigns. By leveraging the influencer's creativity and expertise, the brand can reach a wider audience and strengthen its brand identity.

Examples of successful influencer marketing campaigns include Daniel Wellington's collaboration with various fashion influencers, who showcased the brand's watches on Instagram, and Gymshark's partnership with fitness influencers to promote their athletic apparel on YouTube and other platforms. These campaigns helped both brands significantly increase their visibility, reach, and sales.

It's important for e-commerce brands to carefully select influencers who align with their target audience, brand values, and image. Additionally, tracking the campaign's performance through metrics such as engagement, conversions, and reach is crucial to measure the success of influencer marketing efforts.

Please note that the effectiveness of influencer marketing can vary depending on various factors such as the influencer's credibility, audience engagement, and the authenticity of the collaboration.