Starting a brick and mortar men's clothing store can be a challenging venture, but with careful planning and market analysis, it is possible to determine its feasibility. Here are the steps you can take to assess the viability of your idea:

1. Market Research: Conduct thorough market research to understand the demand for men's clothing in your target area. Look for gaps in the market, such as limited options or unmet customer needs. Analyze the demographics, purchasing power, and fashion preferences of the local population. This information will help you gauge the potential demand for your store.

2. Competitive Analysis: Identify and study your competitors in the area. Consider their strengths, weaknesses, and the unique selling propositions they offer. Pay attention to their pricing, product range, customer service, and marketing strategies. This analysis will help you understand how you can differentiate your store and attract customers.

3. Location: Choose a strategic location for your store. Being near affluent neighborhoods is a good start, but consider other factors such as foot traffic, accessibility, parking availability, and proximity to complementary businesses. A prime location can significantly impact your store's success.

4. Target Market: Define your target market within the men's clothing segment. Are you targeting a specific age group, income level, or style preference? Understanding your target market will help you curate your product selection and tailor your marketing efforts accordingly.

5. Product Selection: Determine the brands and styles you want to offer in your store. Since you mentioned traditional brands like Barbour, Brooks Brothers, and Ralph Lauren, ensure there is a demand for these brands in your area. Consider conducting surveys or focus groups to gather feedback from potential customers.

6. Financial Planning: Assess the financial feasibility of your store by creating a detailed business plan. Estimate the initial investment required, including store setup, inventory, staff, marketing, and operational expenses. Consider the revenue potential, profit margins, and break-even point. It is essential to have a solid financial plan in place to secure funding and ensure the sustainability of your business.

7. Supplier Relationships: Establish relationships with reliable suppliers who can provide you with the desired brands and products. Negotiate favorable terms and conditions, including pricing, delivery schedules, and return policies. Good supplier relationships will ensure a consistent supply of quality merchandise.

8. Marketing Strategy: Develop a comprehensive marketing strategy to create awareness and attract customers to your store. Utilize both online and offline channels, such as social media, local advertising, influencer partnerships, and community events. Consider offering personalized services, like tailoring or style consultations, to differentiate yourself from competitors.

9. Customer Experience: Focus on providing exceptional customer service to build loyalty and word-of-mouth referrals. Train your staff to be knowledgeable about the brands and products you offer. Create a welcoming and comfortable shopping environment that reflects your store's brand and values.

10. Adaptation and Growth: Continuously monitor and adapt your business strategy based on customer feedback and market trends. Stay updated with fashion trends, industry news, and customer preferences. Explore opportunities for expansion, such as online sales or additional store locations, once your initial store is established.

Remember, feasibility studies are crucial to minimize risks and increase the chances of success. Seek advice from industry experts, consult with business mentors, and consider hiring a professional market research firm if needed.