Sustainable Fashion: Best Eco-Friendly Brands to

Follow

Sustainable fashion is no longer just a trend—it's becoming a movement that continues to grow in importance. As awareness about the environmental impact of fast fashion rises, more and more people are turning to eco-friendly brands that prioritize ethical production, sustainability, and quality materials. Whether you're looking to update your wardrobe or support brands that align with your values, here are the best sustainable fashion labels to follow in 2024.

1. Everlane

Everlane is a well-known sustainable brand that focuses on transparency and ethical production. They are committed to providing consumers with high-quality basics made from eco-friendly materials like organic cotton, recycled polyester, and TENCEL™. Everlane also practices “radical transparency” by sharing the cost breakdown of their products, ensuring fair wages for workers, and minimizing their carbon footprint.

What to Buy: Their ReNew outerwear line, which is made entirely from recycled plastic bottles, and their best-selling organic cotton t-shirts.

2. Reformation

Reformation has become a go-to brand for stylish, eco-friendly clothing with a feminine and trendy aesthetic. Their commitment to sustainability includes using eco-friendly fabrics, like TENCEL™ and recycled materials, reducing water waste, and being 100% carbon-neutral. With chic dresses, denim, and casual staples, Reformation proves that sustainable fashion can be fashionable too.

What to Buy: Reformation’s signature floral dresses, which are perfect for any occasion, and their sustainable denim collection.

3. Patagonia

Patagonia is a pioneer in the sustainable fashion industry, and its commitment to the environment goes far beyond clothing. The brand is dedicated to using organic cotton, recycled materials, and fair trade-certified practices. Patagonia also donates 1% of its sales to environmental causes and encourages customers to repair their clothes rather than buy new ones.

What to Buy: Patagonia’s outerwear, including their lightweight, eco-friendly jackets made from recycled polyester, and their durable hiking gear.

4. People Tree

People Tree has been a trailblazer in sustainable fashion for over 30 years, producing ethical clothing in partnership with fair trade artisans around the world. The brand is dedicated to using organic cotton, low-impact dyes, and handweaving techniques that promote sustainability. People Tree also ensures that all their workers are paid fairly and work in safe conditions.

What to Buy: People Tree’s organic cotton dresses and ethical loungewear sets, which are both comfortable and stylish.

5. Veja

Veja is one of the most sustainable footwear brands in the fashion industry. Known for their minimalist, stylish sneakers, Veja uses organic cotton, wild rubber sourced from the Amazon, and recycled plastic bottles to create eco-friendly shoes. They also prioritize fair trade practices and sustainable sourcing in their production process.

What to Buy: Veja’s iconic V-10 sneakers, made with recycled materials, and their vegan sneaker line for cruelty-free options.

6. Stella McCartney

Stella McCartney is one of the leading high-fashion designers promoting sustainability in luxury fashion. The brand has long championed animal-free materials, organic fabrics, and sustainable practices. Stella McCartney consistently pushes the boundaries of sustainable design, proving that high-end fashion and eco-consciousness can coexist.

What to Buy: Stella McCartney’s timeless vegan leather handbags and tailored blazers made from organic wool and sustainable fabrics.

7. Girlfriend Collective

Girlfriend Collective is revolutionizing the activewear industry with its commitment to sustainability and inclusivity. Their leggings, sports bras, and activewear are made from recycled water bottles and fishing nets, and the brand ensures fair labor practices throughout its supply chain. Girlfriend Collective is also size-inclusive, offering a wide range of sizes for all body types.

What to Buy: Their high-performance leggings and matching sports bras, both made from recycled plastic, and available in a variety of sizes.

8. Tentree

Tentree is a Canadian brand dedicated to sustainability, with a mission to plant 10 trees for every item sold. They use eco-friendly materials like organic cotton, recycled polyester, and TENCEL™ to create comfortable, stylish clothing. Tentree also tracks its environmental impact, including how much water and CO2 is saved through its sustainable practices.

What to Buy: Tentree’s cozy hoodies, sustainable outerwear, and eco-friendly accessories like beanies and scarves.

9. Eileen Fisher

Eileen Fisher is a leader in slow fashion, prioritizing timeless designs and sustainable materials that encourage long-term wear. The brand uses organic fibers, recycled fabrics, and low-impact dyes to create elegant and versatile clothing. Eileen Fisher also takes back old garments through their Renew program to recycle or repurpose them, contributing to a circular economy.

What to Buy: Eileen Fisher’s minimalistic knitwear, tailored trousers, and classic outerwear made from sustainable materials.

10. Mara Hoffman

Mara Hoffman is a fashion-forward brand that emphasizes sustainability in every aspect of production. The brand uses sustainable materials such as organic cotton, recycled fabrics, and regenerative fibers. Known for its bold prints and striking designs, Mara Hoffman proves that sustainable fashion can be both artistic and ethical.

What to Buy: Mara Hoffman’s statement-making swimsuits, eco-friendly dresses, and resort wear that bring both luxury and sustainability to the forefront.

11. Ninety Percent

Ninety Percent is a London-based brand that focuses on sharing profits with its workers and charitable causes. They offer minimalistic, chic clothing made from organic cotton, TENCEL™, and recycled materials. The brand donates 90% of its profits to charity, giving customers the power to choose which causes to support when they purchase.

What to Buy: Ninety Percent’s sustainable essentials like t-shirts, sweatshirts, and loungewear sets, which are perfect for a capsule wardrobe.

12. Amour Vert

Amour Vert, meaning “Green Love,” focuses on sustainability by using non-toxic dyes, eco-friendly fabrics, and a zero-waste philosophy. The brand plants a tree for every t-shirt sold and partners with American factories to ensure ethical production. Their feminine, effortlessly chic pieces are designed to last, making them a great addition to any sustainable wardrobe.

What to Buy: Amour Vert’s soft, organic cotton t-shirts and flowy dresses made from eco-friendly fabrics like TENCEL™ and modal.

Conclusion

Sustainable fashion is no longer an afterthought—it's becoming the future of the industry. These eco-friendly brands offer stylish, ethically made clothing that allows you to look good while doing good. By choosing sustainable fashion, you’re not only supporting ethical practices and reducing your environmental impact, but you’re also investing in high-quality pieces that will last for years. Whether you're into casual basics, trendy designs, or luxurious garments, there's a sustainable brand out there for you.