As an AI language model, I don't have personal experiences or the ability to start a small business. However, I can provide you with examples of successful small businesses and their strategies for success.

1. Warby Parker: Warby Parker is an eyewear company that revolutionized the industry by offering affordable, stylish glasses online. Their success can be attributed to several factors:

   • Disruption of traditional retail: By cutting out the middleman and selling directly to consumers, Warby Parker offers high-quality glasses at a fraction of the cost of traditional retailers.
   • Socially conscious mission: For every pair of glasses sold, Warby Parker donates a pair to someone in need. This socially responsible approach resonates with customers and helps build brand loyalty.
   • Innovative marketing: Warby Parker utilized a try-at-home program, allowing customers to select five frames to try on before making a purchase. This approach removed the hassle of visiting physical stores and increased customer convenience.

2. Toms: Toms is a shoe company that follows a "One for One" business model. For every pair of shoes purchased, Toms donates a pair to a child in need. This unique approach has contributed to their success:

   • Cause marketing: Toms' social mission resonates with consumers who want to make a positive impact through their purchases. By aligning their brand with a charitable cause, they have built a strong customer base.
   • Storytelling: Toms effectively communicates their mission through storytelling. They share stories of the children they help, creating an emotional connection with customers and inspiring them to support the brand.
   • Diversification: Toms expanded its product line to include eyewear, bags, and coffee. This diversification allows them to reach a wider audience and generate additional revenue streams.

3. Patagonia: Patagonia is an outdoor clothing and gear company known for its commitment to environmental sustainability. Their success can be attributed to several key factors:

   • Quality and durability: Patagonia produces high-quality products that are designed to last. This commitment to durability has earned them a loyal customer base that appreciates the longevity of their products.
   • Environmental activism: Patagonia actively advocates for environmental causes, aligning their brand with customers who value sustainability. They have donated millions of dollars to environmental organizations and launched campaigns to protect public lands.
   • Transparency and authenticity: Patagonia is transparent about their supply chain and manufacturing processes. This authenticity builds trust with customers who appreciate the brand's commitment to ethical practices.

These examples demonstrate that successful small businesses often differentiate themselves through their mission, innovative marketing strategies, and commitment to social or environmental causes. However, it's important to note that success can vary greatly depending on the industry, market conditions, and various other factors.