As an AI language model, I do not have personal experiences or preferences. However, I can provide you with information about some popular e-commerce platforms to help you make an informed decision. Here are three widely used e-commerce platforms:

1. Shopify: Shopify is one of the most popular and user-friendly e-commerce platforms. It provides a comprehensive set of features, making it suitable for businesses of all sizes. Shopify offers a wide range of customizable templates, allowing you to create a visually appealing online store. It also provides numerous add-ons and integrations to enhance your store's functionality.

Example: Gymshark (https://www.gymshark.com/) is a successful e-commerce store built on Shopify. They have effectively utilized the platform's features to create an engaging and seamless shopping experience for their customers.

Reference: Shopify website (https://www.shopify.com/)

2. WooCommerce: WooCommerce is a free and open-source e-commerce platform built on WordPress. It seamlessly integrates with WordPress websites, providing users with flexibility and control over their online stores. WooCommerce offers a wide range of themes, plugins, and extensions, allowing you to customize your store to meet your specific requirements.

Example: Allbirds (https://www.allbirds.com/) is an e-commerce store that uses WooCommerce. They have utilized the platform's flexibility to create a visually appealing and user-friendly store that aligns with their brand identity.

Reference: WooCommerce website (https://woocommerce.com/)

3. Magento: Magento is a powerful and scalable e-commerce platform suitable for large businesses with complex requirements. It offers a robust set of features, including advanced product management, multi-store functionality, and extensive customization options. Magento provides a high level of control and flexibility, making it ideal for businesses that need a highly customized and scalable online store.

Example: Nike (https://www.nike.com/) is an example of a large-scale e-commerce store built on Magento. They have leveraged the platform's capabilities to create a feature-rich online store that handles high traffic and complex product catalogs seamlessly.

Reference: Magento website (https://magento.com/)

It's important to note that the choice of an e-commerce platform depends on your specific business needs, budget, technical expertise, and long-term goals. It's recommended to thoroughly research each platform, consider your requirements, and potentially try out their free trials or demos before making a decision.