Handling the situation of a smear campaign from competitors can be challenging, but there are several strategies you can employ to effectively address the issue and continue growing your business. Here is a detailed plan on how to handle the situation and how to advertise going forward:

1. Stay Professional and Focused: It's crucial to maintain a professional demeanor and not engage in any negative behavior. Focus on your business goals and keep providing excellent products and services to your customers. Let your professionalism and dedication speak for itself.

2. Monitor Online Presence: Keep a close eye on your online presence, including your business page on Facebook and any other platforms where your competitors might be spreading false information. Respond promptly to any negative comments or reviews, addressing them calmly and providing accurate information. Encourage satisfied customers to leave positive reviews and testimonials to counterbalance any negative publicity.

3. Leverage Social Media: Since you already have a business page on Facebook, continue to utilize it effectively. Share engaging content related to your products, such as informative videos, customer testimonials, and behind-the-scenes footage. Engage with your audience by responding to comments and messages promptly. Consider running targeted Facebook ads to reach a wider audience and increase brand awareness.

4. Build a Strong Online Presence: In addition to Facebook, consider expanding your online presence to other platforms such as Instagram, Twitter, and YouTube. These platforms can help you showcase your products, connect with potential customers, and build a loyal following. Share visually appealing content, engage with your audience, and collaborate with influencers or relevant industry figures to increase your reach.

5. Develop a Content Marketing Strategy: Create valuable and informative content related to your products and industry. This can include blog posts, tutorials, buying guides, or industry news. Share this content on your website, social media platforms, and consider guest posting on other relevant blogs or websites to increase your visibility and establish yourself as an expert in the field.

6. Local Partnerships and Events: Collaborate with local businesses or organizations to host events, sponsor local motorsports competitions, or participate in trade shows. These activities can help you reach a wider audience, establish credibility within the industry, and create networking opportunities.

7. Customer Referral Program: Encourage your satisfied customers to refer their friends and family to your business by offering incentives such as discounts or rewards. Word-of-mouth advertising is powerful, and happy customers can become your brand ambassadors.

8. Utilize Influencer Marketing: Identify influencers or popular figures within the motorsports industry who have a significant following on social media. Collaborate with them to promote your products through sponsored posts, reviews, or giveaways. This can help increase brand visibility and credibility among their followers.

9. Online Advertising: Consider investing in online advertising to reach a wider audience beyond your local area. Platforms like Google Ads or social media advertising can help you target specific demographics and interests, ensuring your ads are seen by potential customers who are likely to be interested in your products.

10. Customer Engagement and Loyalty: Focus on building strong relationships with your customers by providing exceptional customer service, personalized experiences, and loyalty programs. Engage with your customers through email marketing, personalized offers, and exclusive promotions to keep them coming back and referring others to your business.

Remember, consistency, professionalism, and delivering exceptional products and services are key to overcoming any negative campaigns. By focusing on your business and providing value to your customers, you can continue to grow and thrive in the motorsports industry.