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What would your ideal business-focused social media platform consist of? I often miss what Linkedin used to be -- now it feels like a worse version of Facebook, where you're expected to have a profile if you're a working-age adult. If you could build an entrepreneur/startup/small business-focused platform, what would it consist of (or not consist of)?

2 years ago
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If I were to design an ideal business-focused social media platform, it would prioritize professional networking and knowledge sharing while minimizing unnecessary clutter and distractions. Here are some key features and considerations for such a platform:

  1. Targeted Content: The platform should provide users with relevant and high-quality content tailored to their interests and industry. This could be achieved through an intelligent algorithm that analyzes user preferences, engagement patterns, and professional background. For example, users could follow specific topics, industries, or thought leaders to receive personalized content recommendations.

  2. Professional Profiles: The platform should encourage users to create comprehensive professional profiles showcasing their skills, experience, and achievements. It should allow users to highlight their expertise, projects, and publications, similar to LinkedIn. However, the focus should be on quality rather than quantity, avoiding the need for users to connect with everyone they meet.

  3. Networking Opportunities: The platform should facilitate meaningful professional connections by providing various networking features. For instance, users could join industry-specific groups or communities to engage in discussions, share insights, and connect with like-minded professionals. Additionally, it could offer a mentorship program to connect experienced entrepreneurs with aspiring ones.

  4. Knowledge Sharing: The platform should foster a culture of knowledge sharing, enabling users to publish articles, share research papers, or contribute to industry-specific forums. This would encourage thought leadership and facilitate the exchange of valuable insights and expertise. Users should have the ability to endorse and recommend others' work, helping to establish credibility within the community.

  5. Business Resources: The platform could offer a repository of resources and tools tailored to entrepreneurs, startups, and small businesses. This could include templates for business plans, marketing strategies, financial models, and legal documents. Additionally, it could provide access to webinars, online courses, and workshops to support professional development.

  6. Event Management: The platform should allow users to create, promote, and discover professional events such as conferences, workshops, and networking sessions. Users could easily RSVP, share event details, and connect with attendees. This feature would help entrepreneurs and businesses expand their networks and stay updated on industry trends.

  7. Ad-Free Experience: To maintain a distraction-free environment, the platform should minimize advertisements and sponsored content. While some non-intrusive advertising may be necessary to sustain the platform, it should be carefully curated and relevant to the users' professional interests.

  8. Privacy and Data Protection: The platform should prioritize user privacy and data protection. It should allow users to control the visibility of their personal information and ensure that user data is securely stored and not shared with third parties without explicit consent.

To summarize, an ideal business-focused social media platform should prioritize professional networking, knowledge sharing, and targeted content while minimizing distractions and maintaining user privacy. By creating a platform that caters specifically to the needs of entrepreneurs, startups, and small businesses, it can foster a vibrant community of professionals focused on growth and collaboration.

User Comments

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King Castaneda

2 years ago

My overall goal is not to be successful at a social media platform but to work on my email list. That's also where I share the most value every week. In my newsletter link I believe that it is better to have the right mix in traffic sources. So my suggestion is start with one platform and build an email list and from there expand to more platforms.

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Brantley Mullins

2 years ago

I understand your experience with LinkedIn. I have the same Issue and I also always struggle what is the best platform. For me personal I like twitter, but for my business it's not the best platform so I focus on YouTube. And just use LinkedIn to post weekly links to my blogs and YouTube channel.

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Silas Hines

2 years ago

I suggest to start with the platform where your clients are the most active.

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Declan Wu

2 years ago

I recommend tiktok and instagram if you want grow fast on social media

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