Deciding whether to lower the price of your products in order to generate sales is a complex decision that requires careful consideration. While lowering the price may attract more customers and increase sales in the short term, it can have long-term consequences for your business. Here are a few factors to consider before making a decision:

1. Value Perception: Lowering the price of your products may create the perception that your products are of lower quality or that there is something wrong with them. Customers might question why your products are priced lower than your competitors and may be hesitant to make a purchase. This perception can be challenging to overcome in the future, even if you raise your prices later on.

2. Profit Margins: Lowering the price of your products can impact your profit margins, especially if you have already invested significant time and resources into producing them. It is essential to evaluate whether the reduced price will still allow you to cover your costs and generate a reasonable profit. If you consistently sell at a lower price, it may become difficult to sustain your business in the long run.

3. Competitor Analysis: Before deciding on a price reduction, analyze your competitors' pricing strategies. If your prices are significantly higher than theirs, it may be worth considering a slight adjustment to align with the market. However, keep in mind that competing solely on price can lead to a race to the bottom, where profit margins are minimal, and it becomes challenging to differentiate your brand.

4. Value-added Differentiation: Instead of solely focusing on price, consider adding value to your products or services. Identify unique selling points that set your candles apart from competitors. This could include using high-quality ingredients, offering personalized packaging, or providing exceptional customer service. By highlighting these differentiators, you can justify maintaining your current price point and attract customers who value the added benefits.

5. Marketing and Promotion: Assess your marketing and promotion strategies to ensure you are effectively reaching your target audience. Improving your marketing efforts, such as enhancing your product photography, videography, and online presence, can help generate more interest and increase sales without resorting to price reductions.

6. Language Barriers: If you are facing language barriers, consider investing in translation services or collaborating with someone who can assist you in communicating effectively with your target market. Clear communication and understanding of your product's value proposition are crucial in building trust and attracting customers.

In conclusion, while lowering the price may seem like a quick solution to boost sales, it is important to carefully evaluate the potential long-term consequences. Consider alternative strategies such as improving your marketing efforts, emphasizing unique selling points, and addressing language barriers to attract customers without compromising your pricing structure.