Boris Johnson ‘Fired’ from Channel 4 US Election Show for Self-Promotion

The Incident Unfolds During the live show titled "America Decides: US Presidential Election," Johnson attempted to showcase his new book just minutes into the broadcast. Co-host Krishnan Guru-Murthy, visibly frustrated, intervened, telling Johnson to “put it away” and “stop it, enough.” This reprimand highlighted the tension between Johnson's desire to promote his work and the expectations of a serious political discourse. Guru-Murthy later described Johnson’s actions as “so cheap,” emphasizing the inappropriateness of using a political platform for personal gain. Johnson’s Defiant Stance Despite the reprimands, Johnson remained defiant. He responded to Guru-Murthy's admonitions by asserting, “There’s absolutely nothing you can do to stop me … I’m allowed to plug my book.” This statement not only underscored his determination to promote "Unleashed" but also illustrated a broader trend among public figures who often use media appearances to advance personal projects. A Shift in the Panel As the program progressed, Johnson continued to reference his memoir, even linking it to discussions about his meeting with former President Donald Trump. When pressed about his political ambitions, he deflected, stating that the answers could be found in his book. Co-host Emily Maitlis challenged him directly, saying, “We are not all going to read your book, so just tell us, do you want to have a political comeback?” Johnson's evasive responses ultimately led to his replacement by Michael Cohen, a former lawyer for Trump, marking a significant shift in the panel's dynamics.