Marketing yourself as a B2B e-commerce wholesaler requires a strategic approach to reach potential clients globally. Here are some steps to help you expand your reach effectively:

1. Define your target market: Identify the specific industries or niches you want to target. Consider factors such as the types of products you offer, the size of businesses you want to work with, and geographic locations.

2. Build a professional website: Create a user-friendly and visually appealing website that showcases your products, services, and company information. Include clear contact details and an inquiry form to make it easy for potential clients to reach out to you.

3. Search engine optimization (SEO): Optimize your website for search engines to increase your visibility and attract organic traffic. Research relevant keywords and incorporate them into your website's content, meta tags, and URLs. Develop high-quality content such as blog posts, guides, or case studies that provide value to your target audience.

4. Content marketing: Develop a content marketing strategy to establish yourself as an industry expert and attract potential clients. Create and share informative content on your website, blog, and social media platforms. For example, you can write articles on topics related to e-commerce, supply chain management, or product sourcing.

5. Social media marketing: Leverage social media platforms such as LinkedIn, Facebook, Twitter, and Instagram to reach a wider audience. Share engaging content, industry news, product updates, and success stories. Engage with your audience by responding to comments, messages, and inquiries promptly.

6. Email marketing: Build an email list by offering valuable content or incentives such as discounts or exclusive offers. Send regular newsletters or product updates to keep your subscribers informed about your offerings and industry trends. Personalize your emails to make them more relevant to each recipient.

7. Partner with influencers: Collaborate with influencers or industry experts who have a significant following in your target market. They can promote your products or services to their audience, increasing brand awareness and credibility. Offer them free samples or commissions for referrals.

8. Attend trade shows and exhibitions: Participate in relevant industry trade shows, exhibitions, or conferences to showcase your products and network with potential clients. Distribute marketing materials such as brochures, business cards, or branded giveaways. Collect contact information and follow up with leads after the event.

9. Consider online marketplaces: Register and list your products on popular B2B e-commerce platforms such as Alibaba, Global Sources, or TradeKey. These platforms attract a global audience of buyers and provide an opportunity to showcase your products to a larger market.

10. Customer testimonials and case studies: Collect and showcase positive feedback from your existing clients. Testimonials and case studies demonstrate your credibility and reliability, helping potential clients make informed decisions.

Remember, consistency and persistence are key in marketing your B2B e-commerce wholesale business. Continuously monitor and analyze your marketing efforts to identify what works best for your target market and adjust your strategies accordingly.