Promoting an eCommerce website effectively requires a combination of various strategies to increase visibility, drive traffic, and convert visitors into customers. 

Here are some key tactics to consider: 

1. Search Engine Optimization (SEO): Optimize your website for search engines to improve its visibility in organic search results. Conduct keyword research to identify relevant terms, and optimize on-page elements such as meta tags, headings, and content. Additionally, focus on building high-quality backlinks from reputable websites to improve your site's authority. Utilize tools like Google Analytics and Google Search Console to measure and track SEO performance. 

2. Pay-Per-Click (PPC) Advertising: Implement targeted PPC campaigns on platforms like Google Ads and Bing Ads. Create compelling ad copies, select relevant keywords, and set a budget for your campaigns. PPC advertising allows you to reach potential customers actively searching for your products. Monitor and optimize your campaigns regularly to improve their effectiveness. 

3. Social Media Marketing: Leverage social media platforms like Facebook, Instagram, Twitter, and Pinterest to promote your eCommerce website. Create engaging content, share product updates, run contests, and engage with your audience. Utilize social media advertising options to reach a wider audience and drive traffic to your website. Influencer marketing is also an effective strategy where you collaborate with influencers in your niche to promote your products. 

4. Content Marketing: Create valuable and informative content such as blog posts, videos, and infographics related to your products or industry. Share this content on your website and promote it through various channels. Content marketing helps establish your brand as an authority, drives organic traffic, and increases customer engagement. Additionally, it can attract backlinks from other websites, improving your SEO efforts. 

5. Email Marketing: Build an email list of interested customers and send targeted email campaigns. Use email marketing platforms like Mailchimp or Klaviyo to segment your audience and personalize your messages. Send promotional offers, product updates, and exclusive discounts to encourage repeat purchases and foster customer loyalty. 

6. Influencer Collaborations: Partner with influencers or bloggers who have a significant following in your target market. They can promote your products through reviews, sponsored posts, or social media mentions. Influencer marketing can help increase brand awareness, reach new audiences, and drive traffic to your eCommerce website. 

7. Affiliate Marketing: Establish an affiliate program where external websites or influencers earn a commission for driving sales to your website. Affiliate marketing can expand your reach and leverage the promotional efforts of others. 

8. Remarketing: Implement remarketing campaigns to re-engage visitors who have previously interacted with your website. By targeting these users with personalized ads, you can remind them of your products and encourage them to complete their purchase. 

Remember, the effectiveness of each strategy may vary depending on your target audience, industry, and budget. It's essential to continuously analyze and optimize your promotional efforts based on data and feedback from your customers.