The easiest and most profitable e-commerce model can vary depending on various factors such as the market, target audience, available resources, and individual strengths. However, one e-commerce model that has gained significant popularity and success is the dropshipping model.

Dropshipping is a business model where the retailer (the dropshipper) does not keep the products in stock. Instead, when a customer places an order, the retailer purchases the item from a third-party supplier who then ships the product directly to the customer. The dropshipper acts as an intermediary between the supplier and the customer, handling the marketing, sales, and customer service aspects.

Here are some reasons why dropshipping is considered an easy and profitable e-commerce model:

1. Low Startup Costs: Dropshipping eliminates the need for upfront inventory investment, as the retailer only purchases products after receiving orders. This significantly reduces the initial capital required to start the business compared to traditional retail models.

2. Minimal Operational Complexity: As the dropshipper does not handle inventory or shipping, the operational complexity is relatively low. The focus can be primarily on marketing, customer acquisition, and building a strong online presence.

3. Wide Product Range: Dropshipping allows retailers to offer a wide range of products without the need for physical storage space. Retailers can partner with multiple suppliers who offer different products, enabling them to cater to various customer preferences and market demands.

4. Scalability: Dropshipping businesses have high scalability potential as they are not limited by inventory constraints. With the right marketing strategies and supplier partnerships, the business can quickly expand its product offerings and customer base without worrying about inventory management.

5. Flexibility and Location Independence: Dropshipping can be operated from anywhere with an internet connection. This model provides the flexibility to work from home or remotely, making it suitable for individuals seeking location independence.

While dropshipping offers several advantages, it is important to note that success in this model depends on various factors such as selecting reliable suppliers, effective marketing strategies, and providing excellent customer service. It's crucial to thoroughly research and choose reputable suppliers to ensure timely delivery and product quality.

Some successful dropshipping examples include:

1. Oberlo: A popular dropshipping app that integrates with Shopify, allowing retailers to easily import products from various suppliers and automate order fulfillment.

2. Spocket: A dropshipping marketplace that connects retailers with suppliers primarily from the United States and Europe, offering fast shipping times and high-quality products.

3. Gymshark: A fitness apparel brand that initially started as a dropshipping business. They partnered with multiple suppliers to offer a wide range of products and leveraged influencer marketing to grow their brand.

It's worth mentioning that while dropshipping can be a profitable e-commerce model, it is essential to continually adapt to market trends, optimize marketing strategies, and provide excellent customer experiences to ensure long-term success.