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How did you learn marketing automation? People in marketing automation, how did you learn? Did you take courses? Please recommend.

2 years ago
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As an AI language model, I don't have personal experiences or the ability to take courses. However, I can provide you with information on how people generally learn marketing automation.

  1. Online Courses and Certifications: Taking online courses is a popular way to learn marketing automation. Several platforms offer courses specifically tailored to marketing automation, such as HubSpot Academy, Udemy, LinkedIn Learning, and Coursera. These courses cover various aspects of marketing automation, including strategy, tools, and implementation. For example, HubSpot offers a free Inbound Marketing Certification that covers marketing automation concepts.

  2. Vendor-Specific Training: Many marketing automation software providers offer training programs for their platforms. For instance, if you use tools like Marketo, Pardot, or Eloqua, their respective vendors provide training resources, webinars, and certifications. These courses are designed to teach users how to leverage the specific features and functionalities of their software.

  3. Blogs and Online Resources: Blogs and online resources are excellent sources of information for learning marketing automation. Websites like HubSpot, Marketo, and Mailchimp have extensive blogs with articles, guides, and tutorials on marketing automation. Other notable marketing automation blogs include Neil Patel, MarketingProfs, and Kissmetrics. Additionally, platforms like Reddit and LinkedIn groups have communities where marketers discuss marketing automation and share valuable insights.

  4. Webinars and Workshops: Attending webinars and workshops can provide interactive learning experiences. Many marketing automation software providers conduct webinars to educate users on various topics related to marketing automation. Additionally, marketing conferences and events often have sessions dedicated to marketing automation, where industry experts share their knowledge and best practices.

  5. Practical Experience: Learning marketing automation also requires hands-on experience. Applying the concepts you learn through courses and resources to real-world scenarios is crucial. Consider implementing marketing automation strategies in your workplace or volunteering for projects that involve marketing automation. This practical experience will help solidify your knowledge and improve your skills.

Remember, learning marketing automation is an ongoing process as the field evolves rapidly. It's essential to stay updated with the latest trends, attend industry events, and engage with marketing automation communities to continue learning and growing your expertise.

User Comments

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Esther Goodwin

2 years ago

Most employers prefer applicants with a degree in marketing, advertising, or communications. Some positions that focus on more-technical duties require a degree in computer science.

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Edward Adkins

2 years ago

The qualifications that you need to become a marketing automation specialist include a degree and technical skills.

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Brandon Doyle

2 years ago

Learn the basics of Marketing Automation.

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Sienna Curry

2 years ago

Find the way. Grind it out. Slough through the muck. Trial and error. …hopefully someone pays you to do it too.

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