Email marketing for e-commerce is a powerful tool to engage with customers, build brand loyalty, drive sales, and increase customer lifetime value. Here are some key strategies, examples, and references to help you make the most out of your email marketing campaigns.

1. Building an email list:
   - Use pop-ups or opt-in forms on your website to collect email addresses.
   - Offer incentives like discounts, freebies, or exclusive content in exchange for email sign-ups.
   - Leverage social media platforms to promote your email newsletter and encourage sign-ups.
   - Utilize exit-intent pop-ups to capture email addresses before visitors leave your website.

2. Segmentation and personalization:
   - Segment your email list based on demographics, purchase history, browsing behavior, or engagement level.
   - Personalize emails with the recipient's name, recommended products based on their purchase history, or tailored content.
   - Use dynamic content to display different product recommendations or offers based on the recipient's preferences.

3. Welcome emails and onboarding:
   - Send a welcome email to new subscribers, thanking them for joining and introducing your brand.
   - Provide a special offer or discount code to incentivize the first purchase.
   - Use this opportunity to showcase your best-selling products or highlight unique features of your brand.

4. Abandoned cart emails:
   - Send automated emails to customers who have added items to their cart but haven't completed the purchase.
   - Remind them about the items left behind and offer incentives like free shipping or a limited-time discount to encourage conversion.
   - Include customer reviews, testimonials, or social proof to build trust and alleviate any concerns.

5. Product recommendations and upselling:
   - Based on the customer's purchase history or browsing behavior, send personalized product recommendations.
   - Cross-sell or upsell related products or accessories to increase the average order value.
   - Include customer reviews or ratings to enhance credibility and increase conversion rates.

6. Seasonal promotions and sales:
   - Capitalize on holidays, special occasions, or seasons to offer exclusive promotions or discounts.
   - Create a sense of urgency by using limited-time offers or countdown timers.
   - Use catchy subject lines and engaging visuals to grab attention and entice recipients to open the email.

7. Post-purchase follow-ups and customer feedback:
   - Send a thank-you email after a customer completes a purchase, expressing gratitude and confirming the order details.
   - Encourage customers to leave reviews or provide feedback on their purchase experience.
   - Offer incentives like future discounts or loyalty points for leaving reviews, which can help drive repeat purchases and build trust.

8. Test, analyze, and optimize:
   - A/B test different elements of your emails, such as subject lines, visuals, call-to-action buttons, or email copy, to identify what resonates best with your audience.
   - Analyze email metrics like open rates, click-through rates, conversion rates, and revenue generated to measure the effectiveness of your campaigns.
   - Use email marketing tools like Mailchimp, Klaviyo, or Campaign Monitor to automate and track your campaigns effectively.

References:
- Neil Patel's guide on email marketing: https://neilpatel.com/blog/email-marketing/
- HubSpot's email marketing best practices: https://blog.hubspot.com/marketing/email-marketing-best-practices-list
- Shopify's email marketing tips for e-commerce: https://www.shopify.com/blog/email-marketing-tips