There could be various reasons why people are not shopping on your website. Here are some potential factors to consider:

1. Lack of visibility and traffic: If your website is not receiving enough visitors, it can directly impact the number of people shopping. Low visibility could be due to ineffective marketing strategies, poor search engine optimization (SEO), or limited online presence. Analyze your website's traffic sources, search rankings, and marketing efforts to identify areas for improvement.

2. Unappealing website design: Users are more likely to abandon a website with a poor design or user experience. If your website is cluttered, difficult to navigate, or lacks a professional look, it may deter potential shoppers. Ensure your website is visually appealing, easy to use, and optimized for mobile devices.

3. Lack of trust and credibility: Building trust with potential customers is crucial for online shopping. If your website lacks trust signals such as customer reviews, secure payment options, clear privacy policies, or SSL certificates, users may hesitate to make purchases. Implement trust-building elements and display them prominently on your website.

4. Limited product selection or poor product presentation: If your product range is limited or not well-presented, customers may not find what they are looking for or may not be convinced of the product's value. Ensure your website offers a variety of products, accompanied by detailed descriptions, high-quality images, and customer reviews to enhance the shopping experience.

5. Pricing and competitive landscape: If your prices are significantly higher than your competitors or if customers perceive your products as overpriced, they may choose to shop elsewhere. Conduct market research to understand the pricing landscape and ensure your prices are competitive and reasonable.

6. Inadequate marketing and promotion: Even if you have a great website, people may not know about it. Effective marketing and promotion are crucial to drive traffic and attract potential customers. Utilize various marketing channels such as social media, email marketing, influencer collaborations, and paid advertising to create awareness and generate interest in your website.

7. Checkout process issues: A complicated or lengthy checkout process can lead to cart abandonment. Ensure your checkout process is streamlined, intuitive, and offers multiple payment options. Minimize the number of steps required to complete a purchase and provide clear instructions throughout the process.

8. Lack of customer support: If customers have questions or face issues during the shopping process, it is important to provide prompt and helpful customer support. Ensure your website has accessible contact information, live chat support, or a dedicated customer service team to address any concerns or inquiries.

It is essential to analyze your website's analytics, conduct user surveys, and gather feedback to identify specific issues that may be affecting shopping behavior. Regularly monitor and optimize your website based on user behavior and market trends to improve conversion rates and drive sales.