Getting free targeted traffic to your eCommerce store can be achieved through various strategies. Here are some detailed steps, examples, and references to help you:

1. Optimize your website for search engines:
   - Conduct keyword research to identify relevant and high-traffic keywords for your products.
   - Optimize your product pages, meta tags, titles, and descriptions with these keywords.
   - Improve your website's loading speed, mobile responsiveness, and overall user experience.
   - Create unique and valuable content related to your products, such as blog posts, guides, or tutorials, to attract organic traffic.

2. Leverage social media platforms:
   - Identify the social media platforms where your target audience is most active (e.g., Facebook, Instagram, Pinterest, LinkedIn, etc.).
   - Create engaging and visually appealing posts showcasing your products, promotions, or discounts.
   - Utilize relevant hashtags, join relevant groups or communities, and engage with your audience by responding to comments and messages.
   - Encourage user-generated content by running contests, giveaways, or featuring customer reviews.

3. Implement content marketing strategies:
   - Start a blog on your eCommerce store and regularly publish informative and engaging content related to your products or industry.
   - Optimize your blog posts with relevant keywords and include internal links to your product pages.
   - Promote your blog content through social media, email newsletters, or guest posting on other relevant blogs.
   - Consider collaborating with influencers or industry experts to create guest posts or co-create content, which can help expand your reach.

4. Utilize email marketing:
   - Build an email list by offering incentives like discounts, exclusive content, or freebies.
   - Segment your email list based on user preferences or purchase history to send personalized and targeted emails.
   - Send regular newsletters, product updates, or exclusive offers to keep your audience engaged and encourage repeat visits.

5. Engage in online communities and forums:
   - Find online communities, forums, or discussion boards related to your niche.
   - Participate in discussions, provide valuable insights, and answer questions related to your products or industry.
   - Include a link to your eCommerce store in your forum signature or when relevant to drive traffic.

6. Collaborate with influencers or affiliates:
   - Identify influencers or affiliates who have an audience aligned with your target market.
   - Offer them free products, discounts, or commissions in exchange for promoting your eCommerce store.
   - Collaborate on content creation, sponsored posts, or product reviews to leverage their reach and influence.

References:
- Moz (https://moz.com/learn/seo/what-is-keyword-research)
- Shopify (https://www.shopify.com/blog/ecommerce-seo)
- Neil Patel (https://neilpatel.com/blog/social-media-ecommerce-strategies/)