Quora has emerged as a prominent platform for knowledge sharing and discussions, boasting impressive user statistics and engagement levels.

As of 2024, Quora has over 400 million active monthly users. In July 2024 alone, the platform recorded approximately 894 million visits, a figure that encompasses all types of traffic, including repeat visits, non-logged-in users, and bots.

Quora User Statistics

Quora's user base has grown significantly over the years.

Given this growth trend, we estimate that Quora could reach about 500 million active monthly users by 2030, based on the increase of 100 million users over the past six years.

User Distribution by Region

The distribution of Quora users varies significantly by region. The United States leads with 148 million users, followed by India with 100 million and Europe with 70.5 million.

Demographics on Quora

Quora attracts a diverse demographic. Currently, 58.44% of users identify as male, while 41.56% identify as female. In terms of age distribution, the largest group is comprised of users aged 25-34, accounting for 30.53%.

Mobile Engagement

Mobile usage is a significant trend on Quora, with 76.49% of users accessing the platform via mobile devices, while 23.51% use desktops. This indicates that mobile marketing strategies are vital for engagement on the platform.

User Engagement Statistics

Quora users typically spend between 4 to 11 minutes per session, reflecting their engagement with the content. Here are some key statistics regarding user engagement:

• Businesses using Quora Ads experience up to 4 times more conversions compared to other platforms.
• 67.8% of users research products online before making a purchase.
• 52.8% of users rely on consumer reviews found on Quora.
• 37.3% of users discover new brands through social media ads.
• Quora users are 34% more likely to hold senior roles compared to the general population.
• 63% of visits originate from online searches, highlighting Quora's role in information dissemination.

Educational Background and Income

The audience on Quora is notably educated, with 65% of users holding a college degree and 28% possessing a graduate degree. Additionally, over half of Quora users, approximately 54%, report a household income exceeding $100K annually. Here are some comparative statistics:

• Quora users are 28% more likely to have a household income over $100K compared to the average adult.
• They are also 37% more likely to occupy management positions than the general adult population.

Topics and Content on Quora

Quora supports content in over 24 languages and covers more than 300,000 topics. The most popular topic on the platform is Technology, which has garnered an impressive 143.9 million followers.

While topics such as Movies, Health, Music, Science, and Food are also popular, Technology has consistently maintained its top position. Quora continues to be a valuable resource for millions seeking knowledge and discussions on various subjects.