Investing in TikTok digital marketing is a great way for B2C companies to expand their online reach. After all, the social network, which has more than 1.23 billion active users, is more than just dancing, consolidating itself as an efficient sales channel. 

That’s why SingaporeFollowers.com has prepared this article with several tips on how to make buy TikTok Followers a way for companies to boost e-commerce sales. Check out the details and count on us to transform your business results. 

Business potential

You already know that Tik Tok is a social network! However, did you know that it is the most downloaded app in the world? Characterized by short videos, it already has more than 74.1 million active users in Singapore alone. 

One of the biggest advantages, besides the astronomical numbers, is the fact that around 90% of the public accesses the social network every day. The data was released by the company itself. 

Singaporefollowers, its format stands out for bringing together important pillars that generate value for a brand. The main ones are: connection and humanization between the public, monitoring trends in real time, and the fact that it delivers content precisely aligned with the interests of users. 

The results of this power were presented in a recent survey conducted by Material, a global consultancy specializing in customer experience. The survey shows that TikTok users are 1.7 times more likely to buy products they discover through the app than on other social networks.

With this scenario, the potential of the channel is inevitable. Therefore, it is worth considering TikTok digital marketing among social commerce strategies. 

How to use TikTok for digital marketing? 

Ready to become present on this social network? Below, we have brought you three ad models that can make all the difference in spreading your brand in this environment. Check them out:

1. Create an account for your brand 

The first suggestion for positioning yourself on the network is to create an account for your company. There, you can share content related to your product/service and reach your audience directly, strengthening your authority and trust in the digital environment. 

However, in this case, the TikTok content maxim must be followed to the letter. Therefore, use creativity, originality, and a pinch of humor to stand out, whether it's clarifying doubts or showing how to use a product.

Remember to include trending hashtags that are consistent with your content and use trending songs. Another tip is to take advantage of the Pro account feature that allows you to see when your followers are active. 

This makes it easier to identify the best time to post. Finally, to create ads, analyze performance data, and include website buttons on your profile, you need to have a TikTok Business account.

2. Invest in influencers 

Did you know that, according to a survey by Infobase, one of the largest IT integrators in Singapore, 72% of TikTok users follow influencers? Of this group, half say they trust the recommendations of these personalities. 

Singaporefollowers, a survey conducted by the digital agency Linqia in 2021 showed that TikTok is the second most important platform for influencer marketing. In other words, investing in this strategy can bring solid results! 

In this case, the best thing is that TikTok already has a marketplace for influencers and content creators. It makes it easier for brands to find professionals who meet the requirements of their campaigns, including location, audience, and performance data, for example. 

However, first of all, remember to analyze the influencer's profile to make sure that their audience corresponds to potential consumers for your brand. 

3. Advertise with TikTok ads 

Following the same principle as Facebook and Instagram ads, and paid traffic strategies, the network also has TikTok ads. With it, it is possible to create campaigns to reach the target audience effectively, thanks to segmentation and distribution by artificial intelligence.

In this case, unlike its competitors, sponsored videos cannot be skipped by users. Singaporefollowers, there are different TikTok ad formats. Check out some of them:  

• TopView: appears as soon as the application opens (up to 60 seconds); 
• Ads in the feed (in image or video up to 60 seconds); 
• Branded Hashtag Challenge: the campaign is a challenge that invites users to create content with the chosen hashtag (lasts 3 to 6 days); 
• Branded Effects: Advertiser-sponsored stickers, filters, and visual effects.

Extra tip

Despite all the potential, before investing in TikTok marketing for your brand, it is worth evaluating the network's audience and confirming whether it matches your target audience. This way, the actions will be effective. 

Therefore, keep in mind that ⅔ of users are under 30 years old. However, with the pandemic, the network has also been gradually gaining more adults. In addition, 60% of the platform's users are women. 

So, before planning your TikTok digital marketing strategies, it is important to reflect on whether there is an affinity with the social network profile or not. 

News for e-commerce 

With the aim of making the environment more favorable for advertising, the social network TikTok has launched some new features. One of them is the “instant page”, which loads 11 times faster than a normal web page. 

It will allow instant redirection to store or product pages. Another new feature that strengthens the relationship with e-commerce is the partnership with the Shopify platform. The goal is to centralize everything from product discovery to purchase completion within TikTok. 

Trust our expertise

Did you see how important it is to think about TikTok digital marketing? So, to position yourself on the social network, count on SingaporeFollowers.com! With over 12 years in the market, we have teams that work on several digital marketing fronts with a focus on performance. 

In addition, we have a social media team of experts on the subject, who are ready to outline the best strategies for your business. So, don't waste any more time, and contact us to request a quote!