Customer reviews visible in search results on Google My Business Reviews are extremely important for modern business. Most informed consumers read online reviews before making a purchase decision and trust online reviews as much as recommendations from friends. Positive reviews build a company's credibility against the competition, increase visibility in the search engine and directly translate into increased sales. To effectively acquire reviews on Google, you should start by creating a company profile, then systematically ask satisfied customers for reviews and professionally respond to received opinions. More in the article!

What are the most effective methods for getting reviews on Google?

Every company present on the web should acquire Google reviews singapore. How to ask for a review on Google? Primarily through personalized requests via SMS or email, using a QR code and direct requests after a successful transaction .

Personalized requests via SMS or email consist of a message with a link to leave a review on Google Maps after the transaction is completed (sample content: "Thank you for shopping in our store! We would be grateful if you shared your opinion on Google. It will only take you a moment: [link]"). Using a QR code includes placing it on receipts, leaflets and a QR code in the premises with a redirection to the page with reviews. This facilitates the process of issuing a review, especially from mobile devices. On the other hand, through direct requests after a successful transaction, it is worth encouraging customers to express their opinion about your company immediately after using the service; you can give a business card with instructions and a link or pass on the request verbally.

The basis is communication at the right time (ideally within 24–48 hours of purchase), facilitating the entire process (via a link or QR code) and choosing the best channel to reach the customer (SMS message, email, web address or personal contact).

How do I create a Google review link?

To make it easier for customers to leave a review, it is worth creating a direct link to our Google Maps profile. How to get a direct link to Google reviews? There are two ways to do this.

1. Via Places API – requires basic coding knowledge.

○    Enter your company name and copy the generated Place ID.

○    Create a link in the format:

1. Through link shortening tools like bit.ly , TinyURL or Rebrandly .

○    Copy the link to your Google profile.

○    Paste it into your chosen link shortener.

○    Generate a short, easy-to-remember link.

We can place such a link on a website, in an email, QR code, business card or leaflet. This significantly increases the chance that the customer will actually leave a review.

When is the best time to ask a client for feedback?

The right time is crucial in the feedback process. The best time to ask a buyer for a review is right after a positive incident with a brand – for example, after a successful acquisition, when the buyer praises the service or result. We usually send a request within 24-48 hours of the transaction. Why so soon? The customer's positive emotions are at their strongest then and they are more likely to share their impressions. We lose this freshness effect and reduce the chance of a review if we delay the request,

The frequency of requests is also important. We shouldn't send prompts more often than once a week , so as not to be pushy. If a buyer hasn't left a review after 2-3 requests, let them be. However, it's worth returning to the buyer periodically with a request for a review - e.g. every 3 or 6 months, depending on the specifics of the agency.

How to properly ask customers for feedback?

The way you word your review request is not unimportant. A Google review request should be:

●    polite and unobtrusive – "We would be grateful for your opinion" instead of "Please leave us your opinion";

●    concise and specific – maximum 2–3 sentences with a clear purpose of the message;

●    personalized – let’s address the customer by name, let’s refer to their experiences;

●    with clear instructions – let’s link to the review page and add a call to action (“Click here to leave a review”);

●    emphasizing the value of opinions – "Your opinion is very important to us", "Help other customers make a decision".